Pay-Per-Click Marketing or also known as Search Engine Marketing (SEM) remains one of the most important marketing pieces that your business should be utilizing. Driving targeted traffic to your website will yield to more qualified leads and conversions. Google AdWords offers the most advanced PPC platform with the highest results and best buck for your money.  Just in case you are unfamiliar with this particular program & application feel free to browse around and find out more information on how Google AdWords can help your business.

Before any go further please familiarize yourself with organic traffic and paid traffic as it will help you better understand the next few paragraphs.  If you have completely no idea about what’s going on than perhaps this post will not interest you.

Pay-Per-Click Marketing: Google AdWords – Search Query Report

The advanced PPC platform like others of its kind offers and advanced reporting system that can help you analyze your data within your campaign.  There are several reports that you can generate on-demand or automate although one in particular can help you further optimize your campaign.  The Google AdWords Search Query Report captures individual search queries that users are typing in to find your Ads on Google.com Your ads on the Google AdWords Search Network are triggered based on the types of search queries that a user types in when performing a search at http://www.google.com

The Search Query Report can help you identify highly searched keyword phrases that you do not have in your keyword list.  It will also point out a theme and trend that may be developing.  These particular keywords from the report can be included within your keyword list in the particular campaign that you have attempted to analyze the data for.  In most cases the keyword terms will have a very low Cost-Per-Click (CPC) and contribute toward more qualified leads and conversions.

To find out more about the Google AdWords PPC platform sign up for a free account today.  Explore the benefits of driving targeted traffic to your website which will help you generate qualified leads and conversions for your products and services.

If you would like to further explore your options in using Google AdWords feel free to contact me today.