If people can’t trust you, they’re not going to want to do business with you. Regardless of whether you are selling a product or service or any industry.

People > Trust.

Trust is a very important factor of modern entrepreneurship and business. It’s a cornerstone for building long-term relationships with prospective customers and even existing customers. This is where a lot of businesses are going to fail because they’re looking for shortcuts, making a quick buck, or simply not caring about trust.

When it comes to building trust with your customers thoughts there’s a few simple things that you should keep in mind. These things will increase your chances of forging strong and trustworthy relationships with your customers.

• Generosity – kindness always wins, either way you cut it, slice it, or dice it. This is something a lot of modern entrepreneurs and business owners are not putting forth enough attention to. It’s because they’re so focused on just making money and staying alive when in fact the simplest things matter more than anything else. Be kind, be generous, be giving!
• Be forgiving – so, someone hurt you or your business? Are you going to let grudges hold you back from growing? This is exactly what most entrepreneurs and business folks are doing these days. Forgive! You are the bigger person. Move on. You’ve got other things to focus on.
• Deliver the unexpected – one other great way to build trust with people is to deliver the unexpected. Surprise your customers with something they might enjoy. Make it spontaneous. That’ll certainly boast the trust factor.
• Focus on mutually beneficial relationships – building trust with prospective customers entails in surrounding yourself with other like-minded people. others who have similar goes as you, ones who are optimistic, and positive driven. 
• Honesty – there’s nothing like it. Many entrepreneurs and business owners are afraid to be honest though because it can cost them money and a loss of a business relationship. Although, modern customers, whether in B2B or even B2C space are seeking honesty from brands. 
• Flexibility – in order to build trust with potential customers, you’ll have to be flexible. For instance, I answer every phone call, text message, tweet, comment in real-time. If not then I strive for my best. You see, your customers want flexibility in someone they can trust. That means you are capable of working with their situation, whatever it may be and therefore they’ll trust you.
• Patience – “Patience IS a Virtue” as they say. If you want people to trust you, be patient. Trust takes time. Trust is earned, not given. 
• Respect people’s time – your time costs money. Other people’s time costs money. The sooner you realize that, the quicker people will begin to trust you and want to do business with you. It’s that simple!