Business

Blogging / Business / Communication / Digital / Digital Marketing

Focus on Substance Over Quantity in Your Content Marketing Initiatives

Approximately 4 minute read

Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

Comments Off on Focus on Substance Over Quantity in Your Content Marketing Initiatives
03/04/2016
Blogging / Business / Digital Marketing / Social Media

Anchor: A Beginner’s Guide to Disrupting the Airwaves

Approximately 8 minute read

A new free mobile app is truly disrupting the face of podcasting. Anchor launched on February 9, 2016 for iOS users with the intent to change the digital airwaves forever. The New York-based startup is led by co-founders Nir Zicherman and Michael Mignano. The launch of the startup was predicated upon their combined love towards radio. Previously both of them worked at Aviary. A company that was acquired by Adobe.  (more…)

Comments Off on Anchor: A Beginner’s Guide to Disrupting the Airwaves
02/27/2016
Business / Digital Marketing / Social Media / YouTUBE

Introducing ‘The Biz Grind’ YouTube Show

[iframe id=”https://www.youtube.com/embed/mIo2LinNLYs?rel=0″ align=”left” mode=”normal” autoplay=”no” maxwidth=”754″]

YouTube has been a channel that I have not put forth a valiant effort towards. And that has been mainly due to time constraints and priorities (that is not an excuse either). As  I reflect back on 2015 it has made me realize that I have experienced the best time of my 10+ year professional career. Last year was indeed quite rad.  (more…)

Comments Off on Introducing ‘The Biz Grind’ YouTube Show
02/25/2016
Blogging / Business / Digital Marketing / Google Analytics

How Often Should You Blog/Storytell in 2016?

Blogging or now most commonly known as storytelling still remains a grey area for many brands. Are you actively blogging currently? Either for your brand or the company you work for? The value proposition aspect of storytelling still has a long way to come. Even though storytelling is no longer considered to be a new digital marketing strategy. Did you notice how I referred to blogging as storytelling? (more…)

Comments Off on How Often Should You Blog/Storytell in 2016?
02/18/2016
Business / Digital Marketing / Search Engine Marketing / SEO / Social Media / Technology / Web Development

Who is the 2016 Digital Marketer? Necessary Skills to Remain Relevant & Competitive

Another year slowly comes to an end. Marketing plans and budgets are in the final stages for most companies. Everyone is prepping up for a New year full of new surprises. 2015 was a phenomenal year that brought forth new consumer trends and patterns. Something that serves of extreme importance to the modern digital marketer. A job title that has been used quite frequently than ever before over last couple of years. (more…)

Comments Off on Who is the 2016 Digital Marketer? Necessary Skills to Remain Relevant & Competitive
01/31/2016
Blogging / Business / Digital Marketing / SEO

A Single Determining Factor for Content Marketing Strategy Success

Content marketing takes work, research, drafting, proofreading, referencing, and publishing. The average blog article, one that is thoroughly compiled can take anywhere from 2-4 hours. I’m talking about a piece of content intended to engage and interact with your visitors. It’s important to invest the time, money, and effort in compiling content that will resonate with your visitors. These are potential customers interested in purchasing your product or service. (more…)

Comments Off on A Single Determining Factor for Content Marketing Strategy Success
06/09/2015
Analytics / Business / Digital / Digital Marketing / Google / Search Engine Marketing / SEO

Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

Comments Off on Google Adometry Now Offers Search Response & TV Airings Data Attribution
05/28/2015
Business / Digital Marketing / Social Media / Twitter

3 Reasons Emojis Will Enhance Your Tweeting Potential

3 Reasons Emojis Will Enhance Your Tweeting Potential

Approximately 4 minute read

Emojis aren’t a new thing by any means. They have been used in text messaging endeavors for quite some time. Twitter seems to have caught onto this trend at last offering additional tweet potential. Emojis in tweets are highly recommended for increased level of user engagement and personality enhancement. During conversations consider inserting a few of the most commonly utilized emojis to show character. (more…)

Comments Off on 3 Reasons Emojis Will Enhance Your Tweeting Potential
05/26/2015
Business / Digital Marketing / Google / Search Engine Marketing

The Mysteries Behind Google [x] You Probably Didn’t Know About

Even to this day when one hears the word Google they immediately think of a search engine. Probably one of the most common misconceptions in my opinion. In actuality, Google is an experimental/experiential company with a ton of cash and plenty of fruitful ideas. Their employees are even allowed to spend 20% of their time working on personal projects and still being compensated for it. Crap, maybe I’m in the wrong business. (more…)

Comments Off on The Mysteries Behind Google [x] You Probably Didn’t Know About
05/22/2015
Blogging / Business / Digital Marketing / SEO / Web Development / WordPress

One Simple Solution to Increase WordPress Posts Conversation

Disable third-party comment plugins. Simplicity is key and often more than meets the eye. Providing a simple option for WordPress posts commentary stands of significant importance for your website visitors. Especially if it is a controversial topic where your intent is to generate dynamic content through conversation. Over the last six years, I have learned (the hard way) that in a lot of situations simplicity is key for web users. (more…)

Comments Off on One Simple Solution to Increase WordPress Posts Conversation
05/14/2015

End of content

No more pages to load

Newer Posts
Older Posts