Rebirth of the ‘Digital Marketing Revolution’ Podcast

I’m ecstatic to announce the rebirth of my Digital Marketing Revolution podcast. An experimental project that began back in December 2013. Unfortunately due to time constraints I was forced to put a lid on it after four episodes. After careful consideration and acknowledgement of high demand in the marketplace, I arrived at the conclusion that a rebirth was due. So, the first episode of 2015 was just released and ready for download.  (more…)

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[VIDEO] The 28 Day Detoxication Completion, Hustling, & Endurance

Exactly 28 days ago I made a pact to fast. A part of a spiritual agreement to give up something I enjoy in lieu to Easter. So, alcohol took the plunge. A whoppin’ 28 days of no alcohol for me. Quite the tall order to fulfill. Exactly what friends, family, and even certain acquaintances thought about my idea. (more…)

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Step Outside of Your Comfort Zone & Do the Unthinkable

The definition of insanity is doing the same thing over and over while expecting different results. In the business world, that very same mentality is more true than anything else. In order to experience success in business and achieve your goals, you must step outside of the comfort zone. Perform the unthinkable. Engage in an unusual manner. Conquer fear by tackling it head on. (more…)

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THE END…As We Know It

I started my blog back in 2009 under my name www.ivantemelkov.com with the pure intent of sharing thoughts, ideas, experiences. The ability to network with others or meet new like-minded people that shared same interest in digital marketing. It has been quite the ride over the last six years though. I’ll admit that. Met some great folks, learned quite a bit about content marketing, and got a chance to meet some new folks. (more…)

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[VIDEO] #1 Thing Every Business Owner Should Know

Delivery. On promised work. Following through on the promises you make to clients. Word is bond and to this day believe it or not considered to be a universal way of doing business. Even in other countries that lack the western world methods of business negotiation. Regardless of what industry you operate in, this principle remains a golden rule. (more…)

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It’s Always Better to Give Than Take with No Expectations

Kindness and gratitude goes a long way. It entices people in giving them a clear indication of being appreciated. As humans, we like recognition. It’s in our nature! The reward of being recognized through giving makes us feel appreciated. The very same mentality is applicable in the business world. That approach is referred to as Human-2-Human (H2H) business. Something that I briefly talked about in a previous blog post. (more…)

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Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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Running Your Own Race as Said by Kanye West

As a newfound solopreneur I’m beginning to learn certain things. For example, the ability to focus on running your own race and leaving all the drama behind. Recently I was watching a video from Kanye West on The Breakfast Club that really got me thinking about the direction he’s running his career. In a sense, it resembles a similar approach to mine in terms of the mentality and fundamentals being followed in building up a strong personal brand. (more…)

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Super Bowl XLIX: Nationwide Insurance Digital Media Advertising Gone Bad

Each year, Super Bowl XLIX digital media advertising endeavors turn into a stampede of awareness, engagement, and a race for optimal consumer reach. According to SI.com, some 112.19 million viewers ended up watching last year’s Super Bowl. That’s nearly half the U.S. population watching football. Hence the astronomical price tag for Super Bowl ad slots due to the potential wide reach of such large audience. While Super Bowl XLIX statistics are yet to be announced (later on today), there’s already a sea of controversy floating around the Twitterwebz regarding some of the commercials that made their debut. (more…)

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How 2014 Practically Changed My Life to a Whole New Level

Last year was literally a giant roller coaster ride. So much happened in such little time that I practically got dizzy. Reflecting back on the year though and acknowledging all the highs and lows really made me think about one thing. I wouldn’t change a single detail about this past year, not a tiny bit, nada. Everything happened for a reason. A reason that I think I’m slowly beginning to understand. (more…)

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