Business

Business / SEO

SEO No Longer Optional, Now A Necessity

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I’ve been in the SEO industry for about six years now.  That’s six years that I’m counting which includes professional experience and consultation that I have provided to others.  For as long as I can remember there was always an urge for search.  My fascination with the way people searched on the web had always been there.  It wasn’t until around 2005 though when I truly decided to pursue this passion professionally.  Search Engine Optimization impacts every brand on the web today.  Regardless of whether you’re a profit or non-profit organization that’s seeking to create more awareness about your products and services.  Visibility matters!  If you aren’t found, you’re losing on potential revenue.

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11/21/2011
Business / Marketing

3 Reasons Your Competitor Is Beating You To The Punch

Inner Marketing Potential

Running a company in today’s fast paced business world has its challenges to say the least.  Whether you’re small business owner or CEO of ABC Corporation chances are you’re overwhelmed and challenged by the obstacles that are presented to you.  The way of marketing your business have changed drastically in particularly within the last 10 years alone.  Why so?  Innovative marketing solutions such as social media, search engine optimization, search engine marketing, and behavioral targeting are amongst some of the most strategically utilized tactical approaches used by businesses today.

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10/12/2011
Blogging / Business / Tutorials / Web Development / WordPress

Create a Contact Form in 10 minutes Inside WordPress

If you’re a blogger chances are WordPress steers your domain to provide a communication bridge between you and your audience.  Perhaps a top choice for blogging today considering its core functionality and capabilities.  No wonder approximately 10% of all websites on the internet are built using the WordPress content management system.  Its robust platform provides an easy-to-use administration, frontend usability, and most of all industry leading SEO visibility for indexing in the SERPs.  Whether you’re a beginner or seasoned WordPress user there’s much untapped potential that this open source platform has in storage.

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10/10/2011
Blogging / Business / Tutorials / Web Development / WordPress

WordPress Custom Page Templates: Spice Up Your Look

The web has globalized us all by giving us the tools to communicate with our target audience.  Blogging in particular offers untapped potential for reaching and communicating with new prospects.  WordPress provides a platform to leverage the full potential of blogging.  As of recent statistics over 10% of websites on the internet are being operated via WordPress.  Some of these include Mashable, TechCrunch, & Gizmodo just to name a few.  This blogging application comes equipped with Search Engine Optimization (SEO) capabilities, easy administration at your fingertips, and point-and-click theming.  In most cases that’s all you really need to build a simple yet efficient blog website.

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10/03/2011
Business

Utilizing Google Places for Local Business Listings

Having a business is one thing but reaching your target audience on the web can be a whole another ball game.  Local business listings have become an important component of any online marketing plan.  It offers visibility for your brand to internet users that are searching for local products and services related to you.  Most will admit that the internet caused globalization by giving us linkage to users in other continents.  I’m not here to dispute that by any means but what I do know is that your business needs a local listing.

Local listings, Facebook check-ins. FourSquare check-ins, Yelp, and Google reviews is what’s in.  Is your business leveraging the potential of each of these? (more…)

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09/29/2011
Blogging / Business / Marketing / Search Engine Marketing / SEO / Social Media

A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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09/19/2011
Blogging / Business / SEO / Social Media

3 Easy Steps To Improve Your Blogging Skills

Improve Your Blogging Skills
3 Easy Step To Improve Your Blogging Skills

Effective blogging consists of more than just a blog presence.  It has grown into an effective marketing strategy that can deliver results and help you earn income.  Quality content matters more than ever before and a crucial element to the success of your blog.  Many bloggers on the web have comprehended the opportunity of blogging although have failed to progress.  Common reasons consist discouragement, lost hope, lack of interest, and motivation.  As a proactive blogger you’re probably wondering how to overcome such obstacles.  How do you improve your blogging skills?

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09/16/2011
Business / Google+ / Social Media

Expectations from Google+ Business Pages

The Google+ Project
The Google+ Project for Business

Earlier this year world’s largest marketing company rolled out its social media network competitor Google+.  Aimed to compete with Facebook and Twitter with dedication to providing a content driven effective platform for communication and lead generation.  Quickly the early adopters expressed strong interest and it wasn’t long before it reached 25 million users.  Where’s the value in Google+ for business though?  How does it differentiate from its competitors?

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09/15/2011
Business / Google+ / Location Based Marketing / Social Media

[HOWTO] Use Check-In Feature for Google+ On The Go

Google Latitude for Mobile
Google Latitude for Mobile

Location-based services give consumers and business owners the ability to communicate and stay connected on a whole new level.  Since the inception of such tools including FourSquare both consumers and business owners are leveraging location-based marketing to its fullest potential.  Not too long ago the world’s largest marketing company Google launched its social network competitor Google+ in an effort to create an ideal solution for online networking.  While it remains premature most web users remain unaware of its check-in capabilities.

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09/07/2011
Business / Marketing / SEO / Social Media

Nurturing Your Brand On The Internet

Nurturing your brand on the internet reflects business tremendously.  It’s important to do so and it can impact your business in many ways.  Recently I spoke with a family friend who was telling me about her new business adventure and how she was seeking new avenues to expand her reach.  In today’s fast moving internet world every business owner should be concerned with their influence on the internet and communication with target audience.  More than ever before consumers are exploring the possibilities of the web by utilizing various marketing channels including search engines and social platforms to perform comparison shopping, research, and reviews on brands.

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08/29/2011

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