Business

Business / Marketing

Discovering Your Inner True Marketing Potential

Inner Marketing Potential
[google1]

The last 10 years of the marketing and advertising industry have experienced a significant amount of changes.  Traditional marketing avenues seem to be slowly becoming a thing of the past.  With the introduction of internet marketing and social media advertisers have been forced to become even more competitive in their respective industries.  Nowadays there are many brands who are struggling to find a sweetspot for advertising success.  Social Media, Search Engine Marketing, Search Engine Optimization, Traditional Media – Which of these are the right fit for your business model?  Where are you most efficient and productive?

(more…)

Comments Off on Discovering Your Inner True Marketing Potential
08/08/2011
Business / Social Media

Importance of Your Online Presence & Brand Reputation

[google1]

The internet has forever changed how your brand and overall virtual presence is viewed by others.  Traditional marketing and advertising efforts are slowly fading into the unknown due to the valued importance of connectivity within the realm of the digital era.  Companies are no longer hiring individuals based on good faith and a shiny resume.  To remain competitive in the digital era you need to keep up with the times.  Your online presence or brand reputation serves of great importance especially in the eyes of potential clients or your future employer.

(more…)

Comments Off on Importance of Your Online Presence & Brand Reputation
08/03/2011
Bing / Business / Google / Marketing / SEO / Yahoo

Driving Targeted Traffic to Your Website

Website Targeted Traffic
[google1]

Getting started on the web opens doors to new opportunities and the ability to connect with your target audience.  Your website is now visible in the virtual space and ready to take on the World.  That’s great!  Although in order to make the most of its money spent building and designing it probably lacks web traffic.  Just like any other new website that launches into the web yours too most likely remains undiscovered.  Nobody knows about it except your coworkers, friends, family, or other acquaintances.  That simply isn’t enough though to generate revenue for your business.

(more…)

Comments Off on Driving Targeted Traffic to Your Website
07/27/2011
Business / Facebook / LinkedIN / Marketing / Social Media / Twitter

Tips for Successful Social Media Marketing Campaign

Social Media Marketing

Reaching your target audience with your social media marketing campaign will take a lot of work.  Whether you’re using Twitter, Facebook, LinkedIN, Google+, or any other social network leveraging it the right way will help you generate targeted qualified leads.  Here are a few ways that you can target your audience properly and market your products or services efficiently within your social media marketing campaign.

(more…)

Comments Off on Tips for Successful Social Media Marketing Campaign
07/19/2011
Business / Facebook / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / Web Development / YouTUBE

Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

(more…)

Comments Off on Site Changes: Stepping Into New Waters
07/18/2011
Business / Facebook / FourSquare / LinkedIN / Marketing / Social Media / Twitter

Top Social Media Management Tools for Your iPhone

 

iPhone Social Media

Social media may be a business tool or avenue for some but if you’re like me then it’s a lifestyle really.  One of the main reasons that I bought my iPhone was because of its capabilities and how it would fit within my lifestyle and business model for that matter.  The fact that there are over 300,000 apps in the iTunes Store with some of the most popular available on the market was important for me when I was looking at getting my iPhone.  I’m a geek, flat out who is constantly connected to the web and likes to stay on top of news and social media conversations.  So if you’re as crazy about your iPhone and social media hand-in-hand then you’ll probably find this article valuable.

(more…)

Comments Off on Top Social Media Management Tools for Your iPhone
06/30/2011
Business / Facebook / LinkedIN / Social Media / Twitter / YouTUBE

Leveraging Social Media as a Customer Service Tool [HOWTO]

Leveraging Social Media

Many brands are still finding a hard time in leveraging social media the right way.  Is it Facebook, Twitter, LinkedIN, or YouTUBE?  Which works best for your business model?  How do you leverage social media to quantify and measure your ROI?  Well, these are actually some of the most common questions that I have been hearing in the last year or so.  Various brands are making serious attempts and investments to identify if social media can be a space where they can succeed.  You’re not the only one wondering the same question.

(more…)

Comments Off on Leveraging Social Media as a Customer Service Tool [HOWTO]
06/27/2011
Business / Marketing / Social Media / Twitter

Social Media: Behaving in the Twittersphere [TIPS]

Inside The Twittersphere

Social Media can be a dangerous playground to play in if not utilized properly.  A quick reaction in the form of a tweet can put a cap over your brand and create a bad reputation.  The recent f-bomb slip on Chrysler’s Twitter account serves as the perfect example of how quickly things can go south of the border.  Some 7,500 followers got a good taste of the negative tweet that was sent out by then company then in charge of Chrysler’s social media activity on Twitter.  Immediately after this incident the company which caused the accidental slip was fired and an apology followed which read “…our account was compromised earlier today…”

(more…)

Comments Off on Social Media: Behaving in the Twittersphere [TIPS]
06/14/2011
Business / Marketing / Web Development

Web Development: Building a Business Website Properly [TIPS]

Your Business Website

The virtual representation of your business says a lot about who you are and how you perform.  More importantly it’s an image of your brand on the internet which is publicly viewable to thousands if not millions of viewers around the globe.  I think it’s safe to say that appearances matter in this case and if the building process is executed poorly it can backfire on you in the longterm.  Now that I’ve laid that out on the table you need to play the right cards and ensure your new website will communicate with your target audience.  It takes some thought and creativity that some of us lack of in particular when it comes to web development.

(more…)

Comments Off on Web Development: Building a Business Website Properly [TIPS]
06/07/2011
Business / SEO

Tracking Your SEO Success & Backlinks [TOOLS]

Advanced Web Ranking Manager

Starting an SEO campaign and actively running it requires several elements to play an active role and be executed properly. Although one of the most important things that you need to consider within your campaign are the types of tools you will use to track and measure your Return-On-Investment (ROI). Advanced Web Ranking is a great addition to any SEO toolbox providing enhanced tracking capabilities.

(more…)

Comments Off on Tracking Your SEO Success & Backlinks [TOOLS]
06/02/2011

End of content

No more pages to load

Newer Posts
Older Posts