Digital Marketing

Analytics / Business / Digital Marketing / Search Engine Marketing / SEO / Social Media / Web Development

Rebirth of the ‘Digital Marketing Revolution’ Podcast

I’m ecstatic to announce the rebirth of my Digital Marketing Revolution podcast. An experimental project that began back in December 2013. Unfortunately due to time constraints I was forced to put a lid on it after four episodes. After careful consideration and acknowledgement of high demand in the marketplace, I arrived at the conclusion that a rebirth was due. So, the first episode of 2015 was just released and ready for download.  (more…)

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04/16/2015
Bing / Content Marketing / Digital Marketing / Google / SEO / Yahoo

The Condensed SEO Optimization Checklist (Part 1)

Update: A whitepaper download will be available upon completion of Part 2.

Visibility in business is simply essential for success. Especially when it comes to SEO optimization and organic reach of potential customers in major search engines. How do you identify optimal visibility in search? What elements should you focus on to increase organic search penetration? What specific parameters do search engine robots pay close attention to when crawling pages of your website? (more…)

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04/15/2015
Digital Marketing / SEO / Social Media

Nuances of Semantic Search & Why We Should Comprehend It

If you’ve been on the internet for the last decade then I’m certain that the words semantic search have come up in passing. As a consumer, you are striving to find the most relevant information on a search engine based on a specific search query. As an SEO provider you are most likely making every attempt to focus on ensuring targeted visibility. Regardless of whether you’re a consumer or an SEO provider, it’s imperative to comprehend the nuances of search. (more…)

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04/10/2015
Digital Marketing / Search Engine Marketing / Yahoo!

Unlocking Hidden SEM Potential in Yahoo! Gemini

For the last 1.5 years, Yahoo has been secretly working a project labeled Yahoo! Gemini. Perhaps a hidden gem in prepping for its official arrival. Since the Bing/Yahoo Search Alliance Deal that formed back in 2010, Yahoo gave up its position in the paid media space. Instead it gave in to its rival Bing and ended up being refueled by its algorithm for the last few years. Many saw this move as a cap on Yahoo’s potential to innovate in the PPC arena. However, over the last year and a half, Yahoo seems to have been turning the wheels on this new secret project. (more…)

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04/09/2015
Digital Marketing / SEO / Social Media / YouTUBE

Add Interactive Layer To YouTube Videos Using New ‘Cards’

Recently YouTube announced a new creative way to dress up videos on your channel. The new ‘cards’ feature allows users the ability to insert sales merchandise information, other video uploads, and YouTube playlists. This feature is particularly handy for content creators and avid YouTube enthusiasts. Media networks can also take advantage of this feature by inlaying an interactive option within individual videos for improved user engagement. (more…)

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04/08/2015
Blogging / Business / Digital / Digital Marketing

[VIDEO] The 28 Day Detoxication Completion, Hustling, & Endurance

Exactly 28 days ago I made a pact to fast. A part of a spiritual agreement to give up something I enjoy in lieu to Easter. So, alcohol took the plunge. A whoppin’ 28 days of no alcohol for me. Quite the tall order to fulfill. Exactly what friends, family, and even certain acquaintances thought about my idea. (more…)

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04/06/2015
Digital Marketing / Social Media / Twitter

Periscope vs. Meerkat: Survival of The Fittest

Periscope, a mobile app owned and developed by Twitter, Inc. launched on Thursday 03/26. For many, it was interpreted as its Meerkat rival which went live at this year’s SXSW event. The conference of all things tech, marketing, and tech where startups aim to be discovered. According to online sources, by Friday evening Periscope had entered the top 30 most downloaded apps at the iOS App Store. Something Meerkat unfortunately was unable to near. With two app solutions in the marketplace going head-to-head, which offers the best functionality and interaction? (more…)

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04/03/2015
Business / Digital Marketing

Step Outside of Your Comfort Zone & Do the Unthinkable

The definition of insanity is doing the same thing over and over while expecting different results. In the business world, that very same mentality is more true than anything else. In order to experience success in business and achieve your goals, you must step outside of the comfort zone. Perform the unthinkable. Engage in an unusual manner. Conquer fear by tackling it head on. (more…)

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04/02/2015
Business / Digital Marketing

THE END…As We Know It

I started my blog back in 2009 under my name www.ivantemelkov.com with the pure intent of sharing thoughts, ideas, experiences. The ability to network with others or meet new like-minded people that shared same interest in digital marketing. It has been quite the ride over the last six years though. I’ll admit that. Met some great folks, learned quite a bit about content marketing, and got a chance to meet some new folks. (more…)

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04/01/2015
Business / Digital Marketing / Marketing

It’s Always Better to Give Than Take with No Expectations

Kindness and gratitude goes a long way. It entices people in giving them a clear indication of being appreciated. As humans, we like recognition. It’s in our nature! The reward of being recognized through giving makes us feel appreciated. The very same mentality is applicable in the business world. That approach is referred to as Human-2-Human (H2H) business. Something that I briefly talked about in a previous blog post. (more…)

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03/30/2015

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