Digital Marketing

Digital Marketing / SEO

3 Critical Components You Must Factor for a Successful SEO Campaign

SEO is factorial of any marketing campaign these days. Every company from brick and mortar, medium size businesses, and even corporations are striving to crack the secret code of success. On average, U.S. users perform 12 billion searches on the web monthly (HubSpot/ComScore, July 2014). That’s a ton of untapped potential to capture. How come SEO does not yield immediate results? Are you strategizing, implementing, and executing SEO campaigns the right way? Why are you not seeing the results you had hoped for achieving? (more…)

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03/28/2015
Blogging / Business / Digital / Digital Marketing / Google / SEO

Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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03/26/2015
Digital Marketing

You Can’t Be All Things to Everyone in the Digital Marketing World

You can’t be all things to everyone. Remain focused on what you do best during the course of your journey to success. Be true to the things you excel most, the pros you’re most recognized after. Diverting attention from the goal at hand complicates and adds unnecessary weight to achieving maximum potential of your brand.

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03/25/2015
Digital Marketing / Social Media / Twitter

The Meerkat Takeover, Stunning Live Video Capabilities & Untapped Marketing Potential

Did Meerkat step right over SnapChat? A company that is now valued at approximately $15 billion with no actual business model in place. Meerkat is sweeping the nation and world with its amazing live video streaming capabilities. An app that officially went live on February 27, 2015 and immediately took the marketplace by storm. Entities such as American Idol, Red Bull, Secretary of Commerce, Tony Hawk, and others caught on almost instantly. Most of all, the man himself Gary Vaynerchuk absolutely killed it by having the most concurrent watchers in one single session at SXSW. Also, the current leader on Meerkat. (more…)

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03/18/2015
Digital Marketing / Facebook / Google+ / LinkedIN / Snapchat / Social Media / Twitter / YouTUBE

The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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03/18/2015
Digital Marketing / Google / Google Adwords / Search Engine Marketing

Google AdWords Spring Cleaning on the Move for Unused Ads

Every year Google undergoes a thorough spring cleaning sessions. Perhaps their attempt to flush out excess baggage from its AdWords platform. Their #1 money maker. This year follows the same trend and a spring cleaning session is the verge of commencement. If you’re an active user of the Google AdWords platform for a client or agency then it’s worthwhile to notate the upcoming changes. (more…)

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03/11/2015
Digital Marketing

The Importance & Urgency of Cyber Security (brought to you by #Anthem)

Everything that has the word digital appended to it encompasses in some form of data transfer through a secure connection and data bypass. Whether it’s the credentials to our Facebook accounts, online banking, bill pay, credit cards, or anything of sorts, there’s data encryption involved. These days hackers have nothing better than to do than scratch their egos. We saw this happen in the Ferguson situation where several local municipalities were infiltrated and now by the looks of things Anthem gets plunged.  (more…)

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02/27/2015
Digital Marketing / SEO

[VIDEO] 5 Questions to Ask Your SEO Marketing Services Provider

SEO marketing services have really become commercialized and saturated. Everyone is offering it these days. I know that’s especially true in the St. Louis area where it seems like every digital consultant and agency alike are SEO specialists. I’m not harping on those by any means nor it’s my intent on doing so. Sometimes I wonder what happened to the old days of SEO circa 10+ years ago. In reality, how do you distinguish one SEO provider from another? Which provider will give you the biggest bang for the buck? How do you smell the b.s. from one provider to another? (more…)

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02/24/2015
Business / Digital Marketing

Running Your Own Race as Said by Kanye West

As a newfound solopreneur I’m beginning to learn certain things. For example, the ability to focus on running your own race and leaving all the drama behind. Recently I was watching a video from Kanye West on The Breakfast Club that really got me thinking about the direction he’s running his career. In a sense, it resembles a similar approach to mine in terms of the mentality and fundamentals being followed in building up a strong personal brand. (more…)

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02/21/2015
Digital Marketing

Think Strategy, Implementation, & Execution for Optimal Digital Marketing Success

I’ve heard this over and over from multiple clients and even agencies I work with. The constant frustration of poor strategy, implementation, and execution processes is something that will continue to haunt you. Over the course of time it will even begin to take a toll on your client base to the point that it prohibits competitive positioning. Do you want to maintain steady propulsion in the marketplace? Is brand recognition of importance to you? All too common of questions to answer. (more…)

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02/19/2015

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