Digital Marketing

Business / Digital Marketing / Social Media

Super Bowl XLIX: Nationwide Insurance Digital Media Advertising Gone Bad

Each year, Super Bowl XLIX digital media advertising endeavors turn into a stampede of awareness, engagement, and a race for optimal consumer reach. According to SI.com, some 112.19 million viewers ended up watching last year’s Super Bowl. That’s nearly half the U.S. population watching football. Hence the astronomical price tag for Super Bowl ad slots due to the potential wide reach of such large audience. While Super Bowl XLIX statistics are yet to be announced (later on today), there’s already a sea of controversy floating around the Twitterwebz regarding some of the commercials that made their debut. (more…)

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02/02/2015
Business / Digital / Digital Marketing

[VIDEO] The First Instinct Is Usually the Right One

Gut is a powerful tool if utilized properly, especially in the business world. Typically, the first instinct is the right one to go with in any type of situation. Like second nature, it feels right and prohibitive of poor decision making. When making business decisions, it can be difficult at times to arrive at one that feels right. Particularly in the digital media world, the first instinct may impact the outcome of a certain area within your business. (more…)

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11/05/2014
Business / Digital Marketing

[Video] 3 Things I Learned From my Dad about U.S. Business

Since the age of 13, I’ve had deep interest in business. While other 13-year olds were out playing, riding their bikes, and getting into all kinds of shenanigans, business was on my mind. Unfortunately, this was the age when I moved to the U.S. and my first encounter with the “Western” world. For a kid from Eastern Europe, well to most I was known as the foreigner from a third-world country. It was a difficult time for adjustment with plenty of emotional rollercoasters. More than any average 13 year old should have to deal with in all honesty. (more…)

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10/29/2014
Digital Marketing

FREE Digital Marketing Session on Mon 02/10 at UMSL – RSVP Today

Digital marketing remains an integral component of the marketing mix. With the uprise of increased consumer demand thru usage of innovative digital technologies including mobile devices, it’s imperative for companies to adjust accordingly towards this marketing shift. The latest statistical data shows lack of preparation and necessity for education of the marketers of tomorrow. UMSL’s (University of Missouri-St. Louis) digital marketing program that was launched in 2013 aims to provide the necessary skills for students, continued education learners, and marketing professionals for success in today’s competitive marketplace. (more…)

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02/04/2014

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