Google Analytics

Blogging / Business / Digital Marketing / Google Analytics

How Often Should You Blog/Storytell in 2016?

Blogging or now most commonly known as storytelling still remains a grey area for many brands. Are you actively blogging currently? Either for your brand or the company you work for? The value proposition aspect of storytelling still has a long way to come. Even though storytelling is no longer considered to be a new digital marketing strategy. Did you notice how I referred to blogging as storytelling? (more…)

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02/18/2016
Analytics / Digital Marketing / Google Analytics

The Demography Value in Website Performance You May Be Undervaluing

Demographics have played a factorial role in website performance for quite some time. Particularly in gaining a deeper understanding of your website audience behavior. But, how do I leverage this demography as a competitive advantage you ask? What does this data really tell me about my website visitors? How do I decipher the information in Layman’s Terms? (more…)

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04/27/2015
Google Analytics / Social Media

Measuring Social Media ROI with Google Analytics

Social media undoubtedly has proven to be an integral part of marketing regardless of your industry.  Some of the top networks that most folks are using nowadays for B2B/B2C lead generation are Facebook, Twitter, LinkedIn, YouTUBE and Pinterest just to name a few.  These particular networks generate the most amount of traffic activity based on network usage and user interest. (more…)

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10/31/2012
Google Analytics / SEO

[SEO] Capturing Search Queries Thru Google Analytics

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Your website serves as a virtual presence of your brand.  The essence of products and services offered and a bread-maker.  A large element that plays a significant role in the success you experience solely lies in the structure of your content and overall messaging.  Particularly from an SEO standpoint it’s imperative that potential customers are interacting with your website via industry specific keyword terms.   (more…)

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02/20/2012
Google Analytics

Google Analytics Introduces ‘Visitors Flow’ Report

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How can you measure your online efforts and success?  Google Analytics!  An amazing tool that anyone with a domain should be leveraging.  It’s easy to install even for the novice user.  The unique reporting features will give you an insight into your domain performance.  You can track the activity and behavior of your website visitors, analyze newly emerging trends and track goal conversions.  If you are new to Google Analytics and would like learn more about this measurement tool head on over to the official Google Analytics website for more details.  In order to create a new account you will simply need an active Google account. (more…)

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11/23/2011
Bing / Business / Google / Google Analytics / Marketing / SEO / Yahoo

SEO Remains a Valuable Marketing Strategy

SEO Still a Marketing Strategy

SEO has truly come a long way since the days of Excite, Lycos, InfoSeek, & Alta Vista.  Those were the days that these particular search engines were regulating web searches and until before Yahoo and later Google came along to change this behavior forever.  Yes, we’re talking about the evolvement of Search Engine Optimization within the last 12 years – circa before the .com era.  Organic search and visibility still matters simply due to the fact that web users are constantly seeking massive amounts of information by utilizing top search engines such as Google, Yahoo, or Bing just to name a few.

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03/09/2011
Business / Google Analytics / Marketing / Search Engine Marketing / SEO / Social Media

Understanding Your Website Traffic with Google Analytics – Part 1

Google Analytics

Understanding your website traffic yields huge benefits for your business and can help you better connect with your audience.  Having a web presence on the internet is simply one part of the equation.  You need to have a solid comprehension of the way your visitors are interacting with your content.  Furthermore it’s important to use such aggregated data for your analysis and monetization.  Why?  Google Analytics can help you find important information about your website including Traffic Sources, Content, & Goals.

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03/07/2011

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