Flash ads? Never really liked them to begin with and quite frankly have been rather irrelevant for several years now. So irrelevant to the point that Google’s Chrome browser will now automatically pause flash ads. Yes, starting September 1, 2015 Chrome will by default halt any flash-based ad media. (more…)
Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)
Even to this day when one hears the word Google they immediately think of a search engine. Probably one of the most common misconceptions in my opinion. In actuality, Google is an experimental/experiential company with a ton of cash and plenty of fruitful ideas. Their employees are even allowed to spend 20% of their time working on personal projects and still being compensated for it. Crap, maybe I’m in the wrong business. (more…)
Every year Google undergoes a thorough spring cleaning sessions. Perhaps their attempt to flush out excess baggage from its AdWords platform. Their #1 money maker. This year follows the same trend and a spring cleaning session is the verge of commencement. If you’re an active user of the Google AdWords platform for a client or agency then it’s worthwhile to notate the upcoming changes. (more…)
So, you’ve been running a Pay-Per-Click marketing campaign on Google Adwords for some time now. The CPC cost tends to fluctuate, competition is on the rise, and you’re wondering how to squeeze the most bang for the buck from your Adwords campaign. Typically I advise advertisers with novice experience against a DIY method. Unless you’ve had seasoned experience with Adwords chances are Google will squeeze out more money out of you than initially planned. (more…)
Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus. One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential. If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past. With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.
As a business owner there are certain duties and obligations that you try to fulfill. One of them consists of providing exposure of your business on the web. A great way to get started with promoting your products or services is to consider a Local Search Marketing Campaign to put yourself in front of consumers on the web. AdWords Express provides a robust platform for local business advertisers with the ability to market your products and services to them.