The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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The Demise of Google+ is On the Horizon

Remember when Google+ made its debut and the marketing world got bent out of shape? Like a new car smell everyone was gawking over the social media platform and anxious to dive right in. Limited invites were stretching around the block and down the street for early adopters willing to lay their hands on it. Google had entered the social media game with intent of taking on its Facebook rival. On March 1, 2015 the long-time product VP of Google+ Bradley Horowitz made a shocking announcement regarding the future of the search giant’s social media platform. (more…)

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5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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Expectations from Google+ Business Pages

The Google+ Project
The Google+ Project for Business

Earlier this year world’s largest marketing company rolled out its social media network competitor Google+.  Aimed to compete with Facebook and Twitter with dedication to providing a content driven effective platform for communication and lead generation.  Quickly the early adopters expressed strong interest and it wasn’t long before it reached 25 million users.  Where’s the value in Google+ for business though?  How does it differentiate from its competitors?

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[HOWTO] Use Check-In Feature for Google+ On The Go

Google Latitude for Mobile
Google Latitude for Mobile

Location-based services give consumers and business owners the ability to communicate and stay connected on a whole new level.  Since the inception of such tools including FourSquare both consumers and business owners are leveraging location-based marketing to its fullest potential.  Not too long ago the world’s largest marketing company Google launched its social network competitor Google+ in an effort to create an ideal solution for online networking.  While it remains premature most web users remain unaware of its check-in capabilities.

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