Did Someone Flip the Lights on Google Places?

The speculation around upcoming changes with Google Places had been circulating within the search community for quite some time now.  Perhaps the not so recent launch of Google+ Local served as an indication that Google had bigger plans for an integration within its competitive Google+ social media network.  For many local small businesses Google Places search serves as a lead generation hub in driving local traffic into their door.  Did Google purposely flip the lights on Google Places Search? (more…)

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5 Tips for SEO Improvement in 2012

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Since the rise of Google back in 2000 SEO has become a crucial element to any brand’s marketing plan.  More users are spending time on the internet in searching for various products, services, research or comparison shopping.  This presents a tremendous opportunity for any brand that’s seeking online visibility.  With over 75% search market share alone Google leads as the top dog in offering business owners the opportunity to get found by their target audience.  Reaching your target market though isn’t as easy as it may sound and will definitely require some serious elbow grease to get the results you’re looking for.  In 2011 alone we saw some dramatic changes to Google’s search algorithm which have made a drastic impact on SEO. (more…)

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[SEO] Importance Of Fresh Content & 3 Ways To Maintain It

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When it comes to Search Engine Optimization it’s primarily about the delivery of fresh content.  To many business owners it still remains a shady area.  Something that someone like yourself has been  puzzled about for quite some time.  Why is fresh content so important?  Is it a requirement for search engine like Google, Bing or even Yahoo?  For the sake of this blog post we’re not argue the fundamentals of a search engine or search engine robot.  Although what I am going to discuss is the importance of fresh content and tell you about several ways that you can maintain it. (more…)

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5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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The Aftermath of Google’s Panda 2.5.2 Update & Your Website

Google Panda 2.0 Updates

It sounds all too familiar and quite frankly a bit depressing at this point.  For anyone that has a website presence recent changes to Google’s algorithm have caused quite a bit of havoc in the SEO community.  For the sake of formalities let’s clarify first what Google Panda exactly stands for to get everyone on the same page.  Over the course of the last two or three weeks the might search engine giant Google has been making tweaks to its indexing algorithm.  The reflection of this impacts visibility of your domain in the Search Engine Result Pages (SERPs) but more so the algorithm which GoogleBot uses to crawl your website url.  These particular changes have been code named Panda or recently known as Google Panda. (more…)

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[HOWTO] Add Google +1 Button to Your WordPress Website

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Google +1 Button
Google +1 Button

The Google +1 button has become a top content sharing plugin companion for any blog or website.  It’s equivalent to the Twitter Tweet or Facebook Share buttons but slightly more diverse.   Since its public launch it has gained some traction and quickly become a top addition for any website.  Based on a recent article posted by Mashable Google’s +1 button is now more widespread than Twitter’s Tweet button.

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Driving Targeted Traffic to Your Website

Website Targeted Traffic
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Getting started on the web opens doors to new opportunities and the ability to connect with your target audience.  Your website is now visible in the virtual space and ready to take on the World.  That’s great!  Although in order to make the most of its money spent building and designing it probably lacks web traffic.  Just like any other new website that launches into the web yours too most likely remains undiscovered.  Nobody knows about it except your coworkers, friends, family, or other acquaintances.  That simply isn’t enough though to generate revenue for your business.

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5 SEO Tips You Should Know

5 SEO Tips

Planning your SEO strategy can be overwhelming especially if you’re just learning about Search Engine Optimization.  What are some things that you should do and not do?  How will you achieve the best possible organic visibility for your business?  There are several elements that need to come into place in order to achieve these results and drive targeted leads to your website.  Search Engine Optimization is a method of science that in most cases can take some time to perfect.  As you prepare to optimize your website for search engines keep in mind these few tips and strategies to help you get on the right path.

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SEO 101: Newcomers & Beginners [TIPS]

SEO 101: Education

Search Engine Optimization refers to a process of improving the organic visibility of your domain in major search engines such as Google, Yahoo, or Bing to name a few. A process that has been refined and perfected since the days of AltaVista being one of the top search engines in its days. The unique combination of elements that play significant roles in indexing content from your website within the SERPs (Search Engine Result Pages) are a part of a unique algorithmic formula that has been long tried to be manipulated. There are many SEO experts and internet marketing specialists that will claim they’ve mastered this formula and will assure you top rankings in major search engines which will yield targeted organic traffic to your domain.

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SEO Remains a Valuable Marketing Strategy

SEO Still a Marketing Strategy

SEO has truly come a long way since the days of Excite, Lycos, InfoSeek, & Alta Vista.  Those were the days that these particular search engines were regulating web searches and until before Yahoo and later Google came along to change this behavior forever.  Yes, we’re talking about the evolvement of Search Engine Optimization within the last 12 years – circa before the .com era.  Organic search and visibility still matters simply due to the fact that web users are constantly seeking massive amounts of information by utilizing top search engines such as Google, Yahoo, or Bing just to name a few.

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