Marketing

Business / Facebook / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / Web Development / YouTUBE

Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

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07/18/2011
Business / Facebook / FourSquare / LinkedIN / Marketing / Social Media / Twitter

Top Social Media Management Tools for Your iPhone

 

iPhone Social Media

Social media may be a business tool or avenue for some but if you’re like me then it’s a lifestyle really.  One of the main reasons that I bought my iPhone was because of its capabilities and how it would fit within my lifestyle and business model for that matter.  The fact that there are over 300,000 apps in the iTunes Store with some of the most popular available on the market was important for me when I was looking at getting my iPhone.  I’m a geek, flat out who is constantly connected to the web and likes to stay on top of news and social media conversations.  So if you’re as crazy about your iPhone and social media hand-in-hand then you’ll probably find this article valuable.

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06/30/2011
Business / Marketing / Social Media / Twitter

Social Media: Behaving in the Twittersphere [TIPS]

Inside The Twittersphere

Social Media can be a dangerous playground to play in if not utilized properly.  A quick reaction in the form of a tweet can put a cap over your brand and create a bad reputation.  The recent f-bomb slip on Chrysler’s Twitter account serves as the perfect example of how quickly things can go south of the border.  Some 7,500 followers got a good taste of the negative tweet that was sent out by then company then in charge of Chrysler’s social media activity on Twitter.  Immediately after this incident the company which caused the accidental slip was fired and an apology followed which read “…our account was compromised earlier today…”

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06/14/2011
Business / Marketing / Web Development

Web Development: Building a Business Website Properly [TIPS]

Your Business Website

The virtual representation of your business says a lot about who you are and how you perform.  More importantly it’s an image of your brand on the internet which is publicly viewable to thousands if not millions of viewers around the globe.  I think it’s safe to say that appearances matter in this case and if the building process is executed poorly it can backfire on you in the longterm.  Now that I’ve laid that out on the table you need to play the right cards and ensure your new website will communicate with your target audience.  It takes some thought and creativity that some of us lack of in particular when it comes to web development.

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06/07/2011
Business / Facebook / Joomla / Marketing / Social Media / Tutorials / Web Development

How to Add Facebook Stream to Your Joomla Website

FBML Code

Social Media is all over the place at this point.  Individuals and businesses from all over the web are realizing the potential of social conversation.  When it comes to bringing your Joomla website to Life and sharing your content you should probably consider adding a Facebook stream to your page.  There are many plugins and modules out there that can help you add a Facebook stream to your Joomla website although following these simple steps will help you add your FB page stream with an easy and give you some control over it as well.

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04/26/2011
Business / Marketing

How To ‘Get Found’ in St. Louis – Get Noticed

Get Found STL

It’s perhaps one of the few big questions that both recent college graduates and seasoned professionals ask themselves. How will I ‘Get Found’?  How will I get noticed – and stand out?  How do I apply the knowledge I’ve gained in school or throughout my career to make an impression?  These questions, for many in the Saint Louis area, remain unanswered.  If you’re struggling to find a new job or want to apply yourself more actively within the business community, then this article may help you out.

What Is Get Found STL?

Get Found STL (www.getfoundstl.com) is an online community hub for Saint Louis based professionals both seasoned and new to their industry.  A first class online community that gives St. Louisans the ability to connect with other like-minded individuals, grow their business, promote their company – essentially, a great place to build your own network.  Additionally you can share ideas and interact with others seeking to find a new career, offer business insights, highlight new trends, or simply engage in a conversation.  The overall goal of www.getfoundstl.com is to help boost local economic development, pushing local jobs, business and offer ways for others to “Get Found”.

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03/28/2011
Bing / Business / Google / Google Analytics / Marketing / SEO / Yahoo

SEO Remains a Valuable Marketing Strategy

SEO Still a Marketing Strategy

SEO has truly come a long way since the days of Excite, Lycos, InfoSeek, & Alta Vista.  Those were the days that these particular search engines were regulating web searches and until before Yahoo and later Google came along to change this behavior forever.  Yes, we’re talking about the evolvement of Search Engine Optimization within the last 12 years – circa before the .com era.  Organic search and visibility still matters simply due to the fact that web users are constantly seeking massive amounts of information by utilizing top search engines such as Google, Yahoo, or Bing just to name a few.

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03/09/2011
Business / Google Analytics / Marketing / Search Engine Marketing / SEO / Social Media

Understanding Your Website Traffic with Google Analytics – Part 1

Google Analytics

Understanding your website traffic yields huge benefits for your business and can help you better connect with your audience.  Having a web presence on the internet is simply one part of the equation.  You need to have a solid comprehension of the way your visitors are interacting with your content.  Furthermore it’s important to use such aggregated data for your analysis and monetization.  Why?  Google Analytics can help you find important information about your website including Traffic Sources, Content, & Goals.

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03/07/2011
Bing / Business / Google / Marketing / SEO / Yahoo

5 Ways To Maximize Your Blog Posts Potential

Your Blog Posts
[google1]

It seems like nowadays everyone has a blog on their website.  I’m actually quite happy to see that people are beginning to find the potential and opportunities when it comes to publishing content on the web.  I have come across some companies that are concerned about publishing proprietary information on the internet.  For the most part though I’ve definitely seen a significant boost in usage of WordPress in particular.  Is blogging for the sake of pushing content enough?  Are you being efficient with publishing content on the web? What strategies are you currently using to maximize your blog posts potential?

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02/25/2011
Business / Facebook / Google / LinkedIN / Marketing / SEO / Social Media / Twitter / Yahoo

Monitoring Your Brand on The Web

Your Brand On The Web

The internet is a powerful playground for both personal and business relations.  Others can talk about you or your business without your awareness and create negative press around your brand.  Business owners in particular of various industries should be primarily concerned when it comes to monitoring your brand on the web.  Bad feedback about your brand can create a sense of uncertainty with your customers in relation to your products or services that your business offers.  In today’s day and age social media remains the #1 communication channel where consumers go for comparison shopping, research, & networking with others.

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09/24/2010

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