SEO

Bing / Digital Marketing / SEO

Bing’s “Mobilegeddon” Announced Following Google’s Mobile-Friendly Rollout

Bing announced on its blog that they will too be putting forth a focus on mobile SEO. Expect a Bing “Mobilegeddon” in the near future. Not that this was a surprise to any of us as it seems that Microsoft tends to replicate what Google does in most cases. Judging by the looks of things, the Bing mobilegeddon had been in planning since around November 2014 though. Ironic? Google’s mobile-friendly algorithm was in development during the same time as well. Now there is two search engines to worry about in terms of mobile search compliance. (more…)

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05/18/2015
Blogging / Business / Digital Marketing / SEO / Web Development / WordPress

One Simple Solution to Increase WordPress Posts Conversation

Disable third-party comment plugins. Simplicity is key and often more than meets the eye. Providing a simple option for WordPress posts commentary stands of significant importance for your website visitors. Especially if it is a controversial topic where your intent is to generate dynamic content through conversation. Over the last six years, I have learned (the hard way) that in a lot of situations simplicity is key for web users. (more…)

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05/14/2015
Digital Marketing / Facebook / SEO / Social Media

Facebook’s New In-App Search Engine May Change the Face of Search

According to a TechCrunch report, Facebook seems to be testing a new in-app search engine with a select group of test users. The purpose behind the new Facebook search engine is to allow for new content discovery in conjunction with status updates. Something that Google should be on the lookout for in this Facebook endeavor is the fact that this new in-app search engine does not require access to Google’s index. That’s right! Facebook’s new in-app search engine operates on the capability of crawling the web without the need of accessing Google’s data. Yet having the ability to return relevant content in a status update for an end user at an instant. (more…)

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05/13/2015
Digital Marketing / Google / SEO

Maneuvering the Politics of a SEO Campaign

“We’ve invested in SEO and it has not proven to be successful for our company.” “Our company is handling SEO efforts in-house.” “Our business breathes on referrals and we don’t need SEO.” Sound a bit too familiar? These are a few of the most common statements I’ve heard from clients during the past two decades. Unrealistic expectations and false assumptions are typically the indicators for failure in planning, strategizing, implementing, and executing an SEO campaign.  (more…)

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05/05/2015
Bing / Google / Link Building / SEO / Yahoo

Farewell SEO Link Building Initiative – It Was Fun While It Lasted

There’s one common question I’ve been asked by clients during the last couple of years – What does our link building strategy entail in? Excellent question! A recent interaction with a client on SEO ended up refreshing my memory on link building especially considering their strong level of interest in such initiative. Well, I hate to be the barer of bad news but that particular tactic is sort of dead at this point. For legacy brands though SEO link building still remains a viable strategy. (more…)

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04/29/2015
Digital Marketing / Google / SEO

Enhancing SEO Potential of Your Website Through Usage of Rich Snippets

Ever wonder if there is anything missing to your website in the SERPs? Is your website truly pushing for maximum SEO potential in the organic results? For quite some time now, Google particularly has been displaying more granular information in the SERPs pertaining to user reviews, prices, product information, and events. It’s a way to connect with users by providing more specific information in lieu to their search. From a brand perspective though, structured data markup still remains a source for untapped potential. Before we dive into the logistics of rich snippets, let’s ensure a thorough understanding of structured data markup. (more…)

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04/28/2015
Accessibility / Bing / Content Marketing / Google / SEO

[Free Download] The Condensed SEO Optimization Checklist (Part 2)

This is a follow up to the previously published Condensed SEO Optimization Checklist (Part 1) article that I pushed out a little over a week ago. It received a highly unusual level of response which led me to believe that those of you out there found value in the information shared. Now that Mobilegeddon is in the rearview mirror SEO optimization has become even more imperative for digital marketing endeavors.  (more…)

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04/24/2015
Analytics / Business / Digital Marketing / Search Engine Marketing / SEO / Social Media / Web Development

Rebirth of the ‘Digital Marketing Revolution’ Podcast

I’m ecstatic to announce the rebirth of my Digital Marketing Revolution podcast. An experimental project that began back in December 2013. Unfortunately due to time constraints I was forced to put a lid on it after four episodes. After careful consideration and acknowledgement of high demand in the marketplace, I arrived at the conclusion that a rebirth was due. So, the first episode of 2015 was just released and ready for download.  (more…)

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04/16/2015
Bing / Content Marketing / Digital Marketing / Google / SEO / Yahoo

The Condensed SEO Optimization Checklist (Part 1)

Update: A whitepaper download will be available upon completion of Part 2.

Visibility in business is simply essential for success. Especially when it comes to SEO optimization and organic reach of potential customers in major search engines. How do you identify optimal visibility in search? What elements should you focus on to increase organic search penetration? What specific parameters do search engine robots pay close attention to when crawling pages of your website? (more…)

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04/15/2015
Digital Marketing / SEO / Social Media

Nuances of Semantic Search & Why We Should Comprehend It

If you’ve been on the internet for the last decade then I’m certain that the words semantic search have come up in passing. As a consumer, you are striving to find the most relevant information on a search engine based on a specific search query. As an SEO provider you are most likely making every attempt to focus on ensuring targeted visibility. Regardless of whether you’re a consumer or an SEO provider, it’s imperative to comprehend the nuances of search. (more…)

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04/10/2015

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