Video continues to take on a more dominant role in digital marketing. It has become an essential ingredient to just about any strategy and Google is attempting to hone in on it. Video search results are continuously appearing in the SERPs which leads me to believe that permanency is on the horizon. (more…)
SEO marketing services have really become commercialized and saturated. Everyone is offering it these days. I know that’s especially true in the St. Louis area where it seems like every digital consultant and agency alike are SEO specialists. I’m not harping on those by any means nor it’s my intent on doing so. Sometimes I wonder what happened to the old days of SEO circa 10+ years ago. In reality, how do you distinguish one SEO provider from another? Which provider will give you the biggest bang for the buck? How do you smell the b.s. from one provider to another? (more…)
By now you’ve probably heard or even nibbled into content marketing. You know it’s an essential ingredient to your marketing endeavors. In reality, the average online user absorbs somewhere around three to five pieces of content during the decision making process. This includes those individuals who have particular interest in the specific products or services you offer. So, how do you maintain continued interest and engagement with your audience? (more…)
I’m a diligent searcher for information. Anything that helps me enhance my knowledge base. I see Google as an endless resource of information. A neverending wealth of knowledge that enhances our daily lives. Helping us find answers to common and not so common questions. In my recent quest into the unknown I discovered something quite interesting. (more…)
Recently I was perusing through Reddit and stumbled across an interesting thread about SEO. As an avid search marketer, naturally it caught my eye. It wasn’t as much as the familiarity of such topic but rather more of the commentary. In the reality of things, other SEO companies simply create bad karma for others and therefore flatten the industry in itself. So, when working with an SEO company, how do you determine the real value behind its service? How do you know if you’re earning value from the service? Is your SEO provider cheating you? (more…)
Still questioning the importance of a mobile-friendly website presence? From a broad perspective, over 40% of all web traffic generated now accounts for mobile and tablet devices across multiple industries according to a recent study by Cisco. In November 2014, Google even introduced the official ‘mobile-friendly’ labels for the SERPs. Truth of the matter is that consumers are utilizing mobility to its fullest potential. Recently, Google went as far as introducing the ‘Mobile Usability’ section within Webmaster Tools. Another emphasis on the critical importance behind strategic and targeted mobile marketing. (more…)
Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)
The SEO industry continues to change drastically as shifting consumer behavior and course of purchasing decisions are forcing search engines to revive their standards for organic indexation. Precisely what any intelligent search engine such as Google, Bing, Yahoo, or even DuckDuckGo would do if market share domination was in their forecast. As we slowly easy into 2015, every website owner begs to wonder about future SEO strategies. Ones that will help them boost their organic visibility, drive more targeted inbound traffic, and ultimately increase their bottom line potential. (more…)
Out with the old and in with the new. A familiar saying one would be reminded with when change is upon us. The blogging fundamentals previously utilized to assist with increased readership potential are changing rapidly. Primarily due to emerging consumer trends and patterns in the marketplace. Like that fancy new jacket you bought a year ago which seemed to be in style back then, now it no longer boasts the latest fashion trends. Blogging fundamentals have significantly changed and will continue to drift in different directions as consumer behavior shifts. (more…)
[vc_row][vc_column][vc_column_text]The Open Graph protocol allows for enhancement of a web page for richer presentation of information in the social graph. It’s an enticing way to connect with readers of your blog or website and making individual pages more engaging. However, Open Graph remains a fairly new feature for many website owners who do not completely understand the potential behind such feature. Therefore, I felt that it may be beneficial to those of you who are unaware of its capabilities and interested in implementing Open Graph protocol within your own blog or website. (more…)