SEO

SEO

Will Your Website Recover from Latest Google Penguin 3.0 Update?

The online repertoire of your website and essentially the trust and authority of your brand on the web serves of utmost importance to current and potential customers. Trust and authority new and existing customers with stronger brand engagement. However, the latest round of Google’s Penguin algorithmic update may potentially jeopardize the pre-existing positive marketplace perception you’ve already worked so hard for in creating. (more…)

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10/27/2014
Google / SEO

Google’s ‘Not Followed’ 301 Reporting for SEO Improvement

Recently, I was chatting with someone regarding Google’s latest updates and indeed they affirmed their secret plan for world domination. Well, at least it’s starting to seem that way based on their latest changes in Google Webmaster Tools. The addition of a ‘Not Followed’ tab section included under the Crawl Errors section sparked some controversy in the SEO community. I know what you’re thinking, “Great, another thing to worry about in Google Webmaster Tools”. Truthfully, I was a bit on the fence about this new feature as well however after fiddling around with it for some time, I can to the realization that it may actually be quite useful in conjunction with SEO endeavors. (more…)

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08/09/2014
Google / SEO

Fixing Broken Links: Using Google Webmaster Tools to Retain Link Juice

When it comes to SEO, there’s a variety of dependencies that attribute to overall success in the search marketplace. From content to social media, user experience, storytelling and anything else in between. One of the most important elements of SEO includes retention of existing link juice to ensure visitors are seemingly flowing thru your website. Lost traffic yields potential money left on the table and no business owner in their right mind will allow untapped business opportunities to slip thru. (more…)

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03/11/2014
SEO

3 Things to Seriously Consider Before an SEO Campaign

So, there’s this thing called SEO that everyone keeps talking about. You’ve been told that your brand is in critical need of organic optimization for search engines in effort to improve visibility, generate stronger awareness, and ultimately create qualified leads. With search engines such as Google that cover nearly 70% of the search market, Bing/Yahoo approximately 30%, and YouTube being the world’s second largest search network, it should really be a no-brainer, right? Wrong! Companies are failing at clear interpretation of SEO necessity as a major hurdle preventing each from unlocking full brand potential. But, before I go off the deep end, let’s explore further the nuances of SEO. (more…)

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03/06/2014
Blogging / Business / Content Marketing / SEO

So, You Want an Audience? What are You Going to Do About It?

These days, in a highly competitive and saturated market it’s extremely difficult to catch and retain the attention of potential customers. Building a targeted audience requires far more than elbow grease and long hours. It demands a strategy, consistency, commitment, time, and patience. The fundamentals of building a following have been in existence for some time but the tactics of accomplishing such results took a slight shift into a different direction. Enticing others truly takes an act of a scientific approach paired up with strategic thinking, unique information, perspective, and great storytelling. (more…)

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03/05/2014
Content Marketing / SEO

3 Ways to Amplify Content Marketing Potential

There’s one constant question everyone strives to find the answer to when it comes to their content marketing strategy. How do you acquire more traffic to a site? Perhaps a million dollar question that we would all love to uncover the secret recipe to. The simple answer to this question remains – Hustle, Hustle, Hustle! (more…)

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02/26/2014
Link Building / SEO

Utilizing Strategic Link Building for SEO in 2014

Link building remains an essential component for SEO and one that continues to stand of critical importance. Unfortunately, for brands and marketers equally the last couple of years have been extremely hectic due to shifting contingencies and changes in Google’s algorithm. Certain algorithmic updates during the last 24 months or so have forced SEOs and brands to think that link building may have become illegal. Before jumping into any serious conclusion about the state of link building, let’s spend some time to evaluate the current situation and explore a few varieties for SEO link building. (more…)

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02/24/2014
Google / SEO

How Will Duplicate Content Affect SEO Performance?

It's without a doubt of critical importance to pay close attention to duplicate content on your website. One of the things Google particularly and other search engines pay strong attention…

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02/01/2014
Google / SEO

How To Improve Your On-Page SEO Optimization

SEO isn’t exactly the easiest to handle properly and anticipate optimal results. There’s a couple of ways to perform SEO on your website – 1) using the DIY method which most find cost-efficient but not necessarily productive; and 2) hiring an experienced SEO professional to assist with such efforts. Personally, I would highly recommend seeking an experienced SEO professional for simple reasons such as subject matter expertise, strategic guidance, and overall targeted approach. Someone that will assist with problem solving of issues with your brand as a whole. (more…)

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01/28/2014
Google / SEO

Is Google+ the Next Generation of Search?

The importance of social media in the marketing mix is by now without a doubt an inevitable piece of the puzzle towards success in business. Social media continues to thrive primarily due to increased consumer demand. Companies around the globe are continuing to struggle though when it comes to to monetization. When Google+ launched a couple of years ago it was labeled as nothing more than another social media network. More accurately, a rival to the popular Facebook social network that up until then was seriously dominating the social space. (more…)

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01/20/2014

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