SEO

SEO

2014 SEO Predictions: What You Should Know!

Out with the old and in with the new. Another successful year under our belts as some marketers may call it. During this past 12 months we’ve seen lots of different shifts in the SEO landscape. From Pandas to Penguins and everything in between. According to MozCast, the last heat index to strike was back on 12/17. Nothing to get bent out of shape for, just yet anyway. Typically, towards the end of each year and into the next SEOs begin to scramble in preparation for the upcoming curve. For those seasoned masters, you’ll agree when I state that such fluctuations are definitely hard to acclimate to. Particularly when it comes to Google’s constant shift in temperature. Like a storm it comes and leaves as it pleases. (more…)

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01/02/2014
Business / Digital / Search Engine Marketing / SEO / Social Media / Web Development

The Digital Marketing Revolution: New iTunes Audio Podcast

Digital marketing continues to dominate the marketing industry. It’s on high demand and brands are quickly realizing the potential behind digital marketing initiatives. When I first started out with SEO back in 2006 the concept of digital marketing was practically unheard of. Quite frankly traditional marketing still continued to dominate and remain the majority. Certain memories remind of the constant usage of “internet marketing” lingo around the office at the time.  (more…)

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12/19/2013
Accessibility / SEO

[SEO] Gaining Control to Your Robots.txt File Inside WordPress

SEO continues to evolve and spark increased interest due to consumer demand. Understanding SEO takes years of research, practice, and definitely plenty of trial and error. When working on optimization of your site it’s important to consider the accessibility factor. It’s one of the four cornerstones of successful SEO. Those being Accessibility, Indexibility, On-Site Optimization, and Off-Site Optimization. Providing certain access for search engine robots to your website is extremely important in ensuring indexing of specific content, images, and sections deemed of highest importance to your website users. (more…)

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11/15/2013
Bing / Google / Link Building / SEO / Yahoo

Basic Link Building Tips for Spicing Up Your SEO

Building relationships online stills remains an integral element of SEO. For some, launching a campaign of such magnitude can be considered a daunting task. After all, we’re no experts at everything. If you’re fairly new to the SEO industry then getting started with link building can be a bit challenging. Here’s a few basic tips for targeted link building within your SEO campaign: (more…)

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10/16/2013
Bing / Google / On-Page Factors / SEO / Yahoo

Important SEO On-Page Factors to Consider in Setup or Optimization Process

SEO remains a critical component in the marketing mix for success online. If you’ve not jumped on the bandwagon just yet, well chances are your brand may be suffering and not utilizing untapped potential. SEO visibility helps put products and services at the fingertips of potential customers as they utilize search engines to scope out such information. Targeted search visibility stands of critical importance in establishment of brand awareness, trust, relationship building, and most importantly revenue generation. The sole focus of this particular blog post is to outline the importance of SEO on-page factors when it comes to setup or optimization of individual pages on your website. (more…)

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09/16/2013
Google / Google Places / SEO

Did Someone Flip the Lights on Google Places?

The speculation around upcoming changes with Google Places had been circulating within the search community for quite some time now.  Perhaps the not so recent launch of Google+ Local served as an indication that Google had bigger plans for an integration within its competitive Google+ social media network.  For many local small businesses Google Places search serves as a lead generation hub in driving local traffic into their door.  Did Google purposely flip the lights on Google Places Search? (more…)

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05/07/2013
Analytics / Business / Marketing / SEO

Google Analytics: Find Out Who’s Reading Your Content

Understanding traffic performance on your website is an intricate part of success with any marketing initiative and assistance for identifying quantifiable ROI.  Google Analytics offers a free web-based analytical tool that provides website owners with ability to dive in deeper into user behavior, monitor newly emerging trends, setup goals, multi-channel funnels, and more.  A 24/7/365 mechanism running non-stop in attempt to analyze and pinpoint specific activity and engagement of your target audience. (more…)

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01/14/2013
Business / SEO

Using Content Marketing Initiatives for SEO Improvement

Brand visibility on the web matters and particularly when it comes to lead generation.  Naturally every brand on the interwebz seeks a targeted audience that’s interested in buying their products or services.  Google now generates over 3 billion searches daily while dominating nearly 70% of the search market.  That’s half the global population scouting thru Google at least once a day. (more…)

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11/12/2012
SEO

Building a Website with Proper SEO Semantics

These days it’s imperative for your brand to have a virtual presence that resonates with core products and service offerings.  It’s a gateway into prospecting for new customers interested in doing business with you.  Getting the basics down in building a website with proper SEO semantics can be a bit tricky though.  You’ll be amazed at the amount of designers, developers and creatives that’ll swarm your inbox in competition for bidding on the opportunity to get a shot at building your next web presence.  That’s great and all but neither of those truly have a handle on the SEO semantics and logistics as a whole required for a dominant presence in SERPs.  Designers put create a mixed blend of creative and technical as quick as possible, developers have nothing but code on their mind and well, creatives are good at whipping up an aesthetically appealing end product. (more…)

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06/19/2012

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