SEO

Google Analytics / SEO

[SEO] Capturing Search Queries Thru Google Analytics

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Your website serves as a virtual presence of your brand.  The essence of products and services offered and a bread-maker.  A large element that plays a significant role in the success you experience solely lies in the structure of your content and overall messaging.  Particularly from an SEO standpoint it’s imperative that potential customers are interacting with your website via industry specific keyword terms.   (more…)

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02/20/2012
Bing / Blogging / Business / Google / Marketing / SEO / Social Media / Yahoo

5 Tips for SEO Improvement in 2012

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Since the rise of Google back in 2000 SEO has become a crucial element to any brand’s marketing plan.  More users are spending time on the internet in searching for various products, services, research or comparison shopping.  This presents a tremendous opportunity for any brand that’s seeking online visibility.  With over 75% search market share alone Google leads as the top dog in offering business owners the opportunity to get found by their target audience.  Reaching your target market though isn’t as easy as it may sound and will definitely require some serious elbow grease to get the results you’re looking for.  In 2011 alone we saw some dramatic changes to Google’s search algorithm which have made a drastic impact on SEO. (more…)

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02/06/2012
Bing / Google / SEO / Yahoo

[SEO] Importance Of Fresh Content & 3 Ways To Maintain It

[google1]

When it comes to Search Engine Optimization it’s primarily about the delivery of fresh content.  To many business owners it still remains a shady area.  Something that someone like yourself has been  puzzled about for quite some time.  Why is fresh content so important?  Is it a requirement for search engine like Google, Bing or even Yahoo?  For the sake of this blog post we’re not argue the fundamentals of a search engine or search engine robot.  Although what I am going to discuss is the importance of fresh content and tell you about several ways that you can maintain it. (more…)

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12/07/2011
Bing / Business / Facebook / Google / Google / Google+ / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / YouTUBE

5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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12/05/2011
Business / SEO

SEO No Longer Optional, Now A Necessity

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I’ve been in the SEO industry for about six years now.  That’s six years that I’m counting which includes professional experience and consultation that I have provided to others.  For as long as I can remember there was always an urge for search.  My fascination with the way people searched on the web had always been there.  It wasn’t until around 2005 though when I truly decided to pursue this passion professionally.  Search Engine Optimization impacts every brand on the web today.  Regardless of whether you’re a profit or non-profit organization that’s seeking to create more awareness about your products and services.  Visibility matters!  If you aren’t found, you’re losing on potential revenue.

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11/21/2011
SEO / Web Development

SEO – Takeaways From Google’s “Freshness” Update

On Friday, Nov. 3, 2011 the SEO community received a wake up call that may have left an aftershock thru the weekend and perhaps for the weeks to come.  For anyone that’s interested in Search Engine Optimization (SEO) and internet marketing specialists in particular will find the following information to be quite resourceful.  Google’s “Freshness” update was discussed by none other than SEOmoz CEO & Co-Founder Rand Fishkin (@randfish).  This time around on special whiteboard Friday next to Rand was Mike King (@iPullRank) sharing the new changes in Google’s algorithm which have reflected approximately 35 percent of searches in the Search Engine Result Pages (SERPs). (more…)

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11/08/2011
SEO

Useful SEO On-Page Optimization Tips For Your Website

Your web presence serves as the virtual representation of your brand on the internet.  An image to your audience that identifies your business by outlining its products and services.  How much traffic is your web presence receiving though?  Do your website pages have proper on-page optimization elements embedded within to attract the right type of audience?  As I was starting out in the marketing industry many moons ago there’s one thing that stuck in my head.  “Why have a website if nobody can find it?”  Something that a former employer of mine kept repeating over and over like a broken record.  Sort of like an informal slogan for his company that never got a seal of approval.  Well, he’s quite right frankly.  You can’t profit from a web presence if nobody can find it in search engines when searching for product or services related to your industry.

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11/01/2011
Google / SEO

The Aftermath of Google’s Panda 2.5.2 Update & Your Website

Google Panda 2.0 Updates

It sounds all too familiar and quite frankly a bit depressing at this point.  For anyone that has a website presence recent changes to Google’s algorithm have caused quite a bit of havoc in the SEO community.  For the sake of formalities let’s clarify first what Google Panda exactly stands for to get everyone on the same page.  Over the course of the last two or three weeks the might search engine giant Google has been making tweaks to its indexing algorithm.  The reflection of this impacts visibility of your domain in the Search Engine Result Pages (SERPs) but more so the algorithm which GoogleBot uses to crawl your website url.  These particular changes have been code named Panda or recently known as Google Panda. (more…)

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10/25/2011
Blogging / Business / Marketing / Search Engine Marketing / SEO / Social Media

A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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09/19/2011
Blogging / Business / SEO / Social Media

3 Easy Steps To Improve Your Blogging Skills

Improve Your Blogging Skills
3 Easy Step To Improve Your Blogging Skills

Effective blogging consists of more than just a blog presence.  It has grown into an effective marketing strategy that can deliver results and help you earn income.  Quality content matters more than ever before and a crucial element to the success of your blog.  Many bloggers on the web have comprehended the opportunity of blogging although have failed to progress.  Common reasons consist discouragement, lost hope, lack of interest, and motivation.  As a proactive blogger you’re probably wondering how to overcome such obstacles.  How do you improve your blogging skills?

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09/16/2011

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