Nurturing Your Brand On The Internet

Nurturing your brand on the internet reflects business tremendously.  It’s important to do so and it can impact your business in many ways.  Recently I spoke with a family friend who was telling me about her new business adventure and how she was seeking new avenues to expand her reach.  In today’s fast moving internet world every business owner should be concerned with their influence on the internet and communication with target audience.  More than ever before consumers are exploring the possibilities of the web by utilizing various marketing channels including search engines and social platforms to perform comparison shopping, research, and reviews on brands.

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Why You Should Use a Robots.txt File

When getting serious about Search Engine Optimization (SEO) there are a few things that your website should have.  One of them consists of a robots.txt file that should be properly compiled and placed on the web server where your domain’s files are located.  Why should you have a robots.txt file to begin with?  The robots.txt indicates specific information about the url structure of your domain and the way Googlebot should crawl it.  It’s important that you create one and do it properly to ensure that your urls from your domain are properly indexed.

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[HOWTO] Add Google +1 Button to Your WordPress Website

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Google +1 Button
Google +1 Button

The Google +1 button has become a top content sharing plugin companion for any blog or website.  It’s equivalent to the Twitter Tweet or Facebook Share buttons but slightly more diverse.   Since its public launch it has gained some traction and quickly become a top addition for any website.  Based on a recent article posted by Mashable Google’s +1 button is now more widespread than Twitter’s Tweet button.

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Driving Targeted Traffic to Your Website

Website Targeted Traffic
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Getting started on the web opens doors to new opportunities and the ability to connect with your target audience.  Your website is now visible in the virtual space and ready to take on the World.  That’s great!  Although in order to make the most of its money spent building and designing it probably lacks web traffic.  Just like any other new website that launches into the web yours too most likely remains undiscovered.  Nobody knows about it except your coworkers, friends, family, or other acquaintances.  That simply isn’t enough though to generate revenue for your business.

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Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

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5 SEO Tips You Should Know

5 SEO Tips

Planning your SEO strategy can be overwhelming especially if you’re just learning about Search Engine Optimization.  What are some things that you should do and not do?  How will you achieve the best possible organic visibility for your business?  There are several elements that need to come into place in order to achieve these results and drive targeted leads to your website.  Search Engine Optimization is a method of science that in most cases can take some time to perfect.  As you prepare to optimize your website for search engines keep in mind these few tips and strategies to help you get on the right path.

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SEO 101: Newcomers & Beginners [TIPS]

SEO 101: Education

Search Engine Optimization refers to a process of improving the organic visibility of your domain in major search engines such as Google, Yahoo, or Bing to name a few. A process that has been refined and perfected since the days of AltaVista being one of the top search engines in its days. The unique combination of elements that play significant roles in indexing content from your website within the SERPs (Search Engine Result Pages) are a part of a unique algorithmic formula that has been long tried to be manipulated. There are many SEO experts and internet marketing specialists that will claim they’ve mastered this formula and will assure you top rankings in major search engines which will yield targeted organic traffic to your domain.

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Tracking Your SEO Success & Backlinks [TOOLS]

Advanced Web Ranking Manager

Starting an SEO campaign and actively running it requires several elements to play an active role and be executed properly. Although one of the most important things that you need to consider within your campaign are the types of tools you will use to track and measure your Return-On-Investment (ROI). Advanced Web Ranking is a great addition to any SEO toolbox providing enhanced tracking capabilities.

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Joomla 1.5 & 1.6 Framework for Web Development

YJSG Joomla Framework

As an experienced Joomla web developer you may already know that the content management system in itself contains an extremely powerful platform geared towards the versed developer.  Out of the box Joomla 1.5 & Joomla 1.6 are fitted with powerful core options that can meet just about every website developed need and desire.  Although should you choose to get more creative and explore the full potential of the Joomla Content Management System then you’ll find that a framework may be a better choice for you.

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SEO Remains a Valuable Marketing Strategy

SEO Still a Marketing Strategy

SEO has truly come a long way since the days of Excite, Lycos, InfoSeek, & Alta Vista.  Those were the days that these particular search engines were regulating web searches and until before Yahoo and later Google came along to change this behavior forever.  Yes, we’re talking about the evolvement of Search Engine Optimization within the last 12 years – circa before the .com era.  Organic search and visibility still matters simply due to the fact that web users are constantly seeking massive amounts of information by utilizing top search engines such as Google, Yahoo, or Bing just to name a few.

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