Understanding Your Website Traffic with Google Analytics – Part 1

Google Analytics

Understanding your website traffic yields huge benefits for your business and can help you better connect with your audience.  Having a web presence on the internet is simply one part of the equation.  You need to have a solid comprehension of the way your visitors are interacting with your content.  Furthermore it’s important to use such aggregated data for your analysis and monetization.  Why?  Google Analytics can help you find important information about your website including Traffic Sources, Content, & Goals.

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5 Ways To Maximize Your Blog Posts Potential

Your Blog Posts
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It seems like nowadays everyone has a blog on their website.  I’m actually quite happy to see that people are beginning to find the potential and opportunities when it comes to publishing content on the web.  I have come across some companies that are concerned about publishing proprietary information on the internet.  For the most part though I’ve definitely seen a significant boost in usage of WordPress in particular.  Is blogging for the sake of pushing content enough?  Are you being efficient with publishing content on the web? What strategies are you currently using to maximize your blog posts potential?

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Search Engines and Your Domain

Search Engines & Your Domain

Starting out with a new website and building it effectively can be a tedious process.  So many decisions to make and a solid plan that needs to take place in order for the entire piece to come together.  One of the first things that you should consider prior to thinking about building a new website is your primary domain.  It’s quite important that your website carries a user friendly domain and one that’s easily remembered by most users.  There are several tools out there on the website including DomainsBot that can help you perform research on a new domain using variations of keywords.  As I will explain later on in this post it’s quite important that you also consider having and Search Engine Friendly url to help with indexing, visibility, and crawlability in the eyes of a search engine robot.

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Creating Visibility of Your Domain on The Web

Link Building

Being a part of the Internet and the web in itself has become a big part for every business and entrepreneur these days.  A website mirrors the image of your company on the web and how others view it.  It’s also a primary tool for generating more business via qualified leads that are specifically interested in your products or services.  Creating visibility of your domain on the web can be a time consuming process especially for one that’s just getting started.  Although it’s a strategy and effort that has a long term payoff.

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Monitoring Your Brand on The Web

Your Brand On The Web

The internet is a powerful playground for both personal and business relations.  Others can talk about you or your business without your awareness and create negative press around your brand.  Business owners in particular of various industries should be primarily concerned when it comes to monitoring your brand on the web.  Bad feedback about your brand can create a sense of uncertainty with your customers in relation to your products or services that your business offers.  In today’s day and age social media remains the #1 communication channel where consumers go for comparison shopping, research, & networking with others.

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Social Media Working Together with Search Engine Optimization

Social Media & SEO

Social Media and Search Engine Optimization play an important role to the overall performance of your website.  The visibility factor and engagement with other visitors are reflected by the organic SEO  and Social Media strategies being used.  Social Media activities that occur on platforms such as Facebook, Twitter, & LinkedIN have become searchable within the Google index and relate directly to your website.  Therefore social media has become a part of organic traffic and considered a part of Search Engine Optimization.  When searchers perform various query searches within Google there will be a section included in the SERPs that will provide the user with social media results for your website.

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Top 5 Things Your Website Should Have

Top 5 Things Your Website Should Have
Top 5 Things Your Website Should Have

“You can visit our website online.  It has lots of cool stuff on there and you can place your order directly on there.  You can also pay for your order online.” Does this sound familiar?  It’s one of the most common statements made by a business or an employee of one directed towards a consumer such as yourself.  In general nowadays if you walk into a retail store to make a purchase in some form or another you’ll find out about that particular business website.  Usually in response to a certain inquiry about a product or service that’s currently unavailable in-store (typical Wal Mart stuff j/k).  Now you’re all excited that you’ll get to do some comparison shopping before even pulling the trigger.

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Grading your own blog

Blog Grader

In this day and age it seems that a new blogs go up on daily basis. The demand for information from consumers has evolved drastically which has caused  everyone to establish themselves as an expert.  Well, I’m not going to quite argue that here but what I do want to share with you is how you can measure your own effectiveness by grading your own blog. The controversies of blogging and its advantage continue to rise and I’m sure they won’t settle down in the near future.  Although in the meantime if you’re wondering how effectively you’re utilizing your own blog then I’d like to show you how to do this.

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Web 2.0: Does your business compete?

Web 2.0 Technologies

The competition in the Web World continues to remain highly competitive.  There are hundreds of thousands and even millions or billions of websites out there that simply haven’t understood the power and potential behind Web 2.0.  For many website owners the term remains loose without a definition behind it.  Their websites are not performing or in most cases are loose cannons.  If you’re seeking to establish a well built web presence for your business then you need to be focusing on the most popular Web 2.0 utilized by other leading companies and brands.

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The Google Search-Based Keyword Tool

A great tool that can identify and think for you.  How about that?  Google Search-Based Keyword Tool can provide suggestions to each individual page of your website by giving you keywords that you can optimize on.  Simplify your keyword research and let this amazing tool do the work for you.  If you are seeking to optimize your website or blog and in dying need for niche long tail keywords than this perhaps can help you get started.

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