Social Media

Digital Marketing / Social Media / Twitter

Periscope vs. Meerkat: Survival of The Fittest

Periscope, a mobile app owned and developed by Twitter, Inc. launched on Thursday 03/26. For many, it was interpreted as its Meerkat rival which went live at this year’s SXSW event. The conference of all things tech, marketing, and tech where startups aim to be discovered. According to online sources, by Friday evening Periscope had entered the top 30 most downloaded apps at the iOS App Store. Something Meerkat unfortunately was unable to near. With two app solutions in the marketplace going head-to-head, which offers the best functionality and interaction? (more…)

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04/03/2015
Digital Marketing / Facebook / Google+ / LinkedIN / Snapchat / Social Media / Twitter / YouTUBE

The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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03/18/2015
Digital Marketing / Social Media / Twitter

The Meerkat Takeover, Stunning Live Video Capabilities & Untapped Marketing Potential

Did Meerkat step right over SnapChat? A company that is now valued at approximately $15 billion with no actual business model in place. Meerkat is sweeping the nation and world with its amazing live video streaming capabilities. An app that officially went live on February 27, 2015 and immediately took the marketplace by storm. Entities such as American Idol, Red Bull, Secretary of Commerce, Tony Hawk, and others caught on almost instantly. Most of all, the man himself Gary Vaynerchuk absolutely killed it by having the most concurrent watchers in one single session at SXSW. Also, the current leader on Meerkat. (more…)

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03/18/2015
Google+ / Social Media

The Demise of Google+ is On the Horizon

Remember when Google+ made its debut and the marketing world got bent out of shape? Like a new car smell everyone was gawking over the social media platform and anxious to dive right in. Limited invites were stretching around the block and down the street for early adopters willing to lay their hands on it. Google had entered the social media game with intent of taking on its Facebook rival. On March 1, 2015 the long-time product VP of Google+ Bradley Horowitz made a shocking announcement regarding the future of the search giant’s social media platform. (more…)

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03/04/2015
Business / Digital Marketing / Social Media

Super Bowl XLIX: Nationwide Insurance Digital Media Advertising Gone Bad

Each year, Super Bowl XLIX digital media advertising endeavors turn into a stampede of awareness, engagement, and a race for optimal consumer reach. According to SI.com, some 112.19 million viewers ended up watching last year’s Super Bowl. That’s nearly half the U.S. population watching football. Hence the astronomical price tag for Super Bowl ad slots due to the potential wide reach of such large audience. While Super Bowl XLIX statistics are yet to be announced (later on today), there’s already a sea of controversy floating around the Twitterwebz regarding some of the commercials that made their debut. (more…)

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02/02/2015
Social Media

Toys “R” Us Order Delivery Shenanigans and a Side of Social Fail Goes South

Ordering online from Toys “R” Us should really come with a manual. Even for the average online shopper who has acquired a comfort level with the brand. Buying toys shouldn’t be rocket science especially when purchasing from such reputable brand. You’d think so anyway, right? If the level of dissatisfaction arises from an average ordering experience than wait until you hear about the customer service interaction. (more…)

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12/18/2014
SEO / Social Media / Web Development

[HOW TO] Dress Up Your Blog Posts Using Open Graph

[vc_row][vc_column][vc_column_text]The Open Graph protocol allows for enhancement of a web page for richer presentation of information in the social graph. It’s an enticing way to connect with readers of your blog or website and making individual pages more engaging. However, Open Graph remains a fairly new feature for many website owners who do not completely understand the potential behind such feature. Therefore, I felt that it may be beneficial to those of you who are unaware of its capabilities and interested in implementing Open Graph protocol within your own blog or website. (more…)

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11/24/2014
Snapchat / Social Media

Is Snapchat the Next Big Social Phenomenon?

Behavioral and demographic targeting within the marketing world seems to be on the uprise. Marketers are forced to put forth stronger initiatives on advertising for the younger crowd that is precisely the audience in growing demand. Snapchat, a photo messaging application developed by Stanford University students seems to be gaining significant amount of traction in usability. The app allows its users to take small snaps then able to share directly with selected individuals within their network. Users can set a take limit for viewing of snaps by other users that usually ranging between 1-10 seconds. After that point in time the snaps will be deleted from the users device and essentially from the Snapchat servers. (more…)

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03/04/2014

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