Social Media

LinkedIN / Social Media

LinkedIn Introduces New Analytics Insights for Users

LinkedIn presents an immense amount of opportunity for businesses and working professionals equally. For anyone in the B2B or B2C space it’s inevitable to participate proactively within the world’s largest business network. Relationship building has been at the core of business fundamentals and LinkedIn provides a platform with ability to maximize such potential. Since its inception back in 2003, the network has expanded to several countries around the world acquiring some 225 million users. In its recent growth, the network surpassed 1 million users in Norway surpassing yet another milestone in its popularity increase. (more…)

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03/01/2014
Social Media

The Future of Social Media Marketing: What’s to Come!

Social media advertising still remains a skeptical area for many businesses and marketers. However, in the U.S. alone over 60% of businesses are now using social media for some form of advertising whether it being awareness, visibility, or even lead generation. In many ways, social media requires the right mentality and personality to connect with a target audience. Something that businesses and marketers equally are limping on heavily. However, social media is here to stay and its increased growth in popularity has shown brands that it’s here to stay. (more…)

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02/28/2014
Social Media / Twitter

Twitter Experimenting with New Application Registration User Flow

[vc_row][vc_column][vc_column_text]If you’ve been pondering around Twitter lately, chances are it has come to your attention that there’s a few screws loose. It most definitely wouldn’t be the first time that Twitter has decided to stir up the pot on its dev section. For many of us in the digital marketing world, we are heavily reliant upon the Twitter API functionality particularly when it comes to usage of third party apps. Those include widgets on our sites that pull in embeddable statuses, iOS connections to mobile devices, and other API reliant integrations necessary for constant upkeep with the 140 character micro-blogging world. (more…)

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02/20/2014
LinkedIN / Social Media

Publishing on LinkedIn – Share Unique Expertise

By now, those of us in the fast-paced business world are quite familiar with the all too well known LinkedIn social business network. An imperative ingredient for business networking purposes that is simply inevitable. LinkedIn provides entrepreneurs and businesses equally with ability to create new connections, leverage new ones, engage in industry conversations, and opportunity for development of new relationships. It was back in Spring 2011 when LinkedIn Today (now known as Pulse) was introduced as a way to provide working professionals with much needed industry relevant expertise.  (more…)

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02/19/2014
Social Media / Twitter

The S**t You’re Doing Wrong on Twitter (and how to fix it)

Social media continues to be the buzz around the world. From brands to marketers, everyone is in a race to figure out how to monetize it all. Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, SnapChat, Tumblr, and many others. How do you make sense of all of these social networks? How do you track ROI from social media? (more…)

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12/21/2013
Business / Digital / Search Engine Marketing / SEO / Social Media / Web Development

The Digital Marketing Revolution: New iTunes Audio Podcast

Digital marketing continues to dominate the marketing industry. It’s on high demand and brands are quickly realizing the potential behind digital marketing initiatives. When I first started out with SEO back in 2006 the concept of digital marketing was practically unheard of. Quite frankly traditional marketing still continued to dominate and remain the majority. Certain memories remind of the constant usage of “internet marketing” lingo around the office at the time.  (more…)

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12/19/2013
LinkedIN / Social Media

5 Tips for a Stealthy LinkedIn Profile Presence

Social media undeniably offers unparalleled potential for business owners.  Networks such as Facebook, Twitter, LinkedIn, Pinterest, and YouTUBE are swarming with potential new customers interested in the products or services you offer.  LinkedIn particularly offers business professionals a way to create new relationships using new connections and engagement strategies with other companies.  The business focused network yields 277% more effectiveness over Twitter & Facebook in terms of lead generation.  Forgetting about the old “salesy” approach you may have been accustomed to in traditional networking strategies will most likely serve as one of your greatest assets.  Be social, informative, focused, and ensure shareable content with plenty of good links is flowing in your status updates. (more…)

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01/28/2013
Social Media

A Realistic Interpretation of Social Media: Simple Breakdown

Social media continues to generate buzz inside the digital bubble.  For some an indefinite puzzle with constant search for those missing pieces.  It’s here to stay and not going anywhere any time soon.  Your brand requires awareness, visibility, reputation management, lead generation, custom service, client retention, and more just to name a few critical pieces every digital brand shall embrace in today’s fast-paced competitive marketplace. (more…)

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01/11/2013

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