Measuring Social Media ROI with Google Analytics

Social media undoubtedly has proven to be an integral part of marketing regardless of your industry.  Some of the top networks that most folks are using nowadays for B2B/B2C lead generation are Facebook, Twitter, LinkedIn, YouTUBE and Pinterest just to name a few.  These particular networks generate the most amount of traffic activity based on network usage and user interest. (more…)

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Instagram: Resetting Your Twitter Authentication for iOS 5

The way we connect nowadays with friends, family, coworkers has changed significantly.  Mobile phones are providing a direct gateway path in staying in touch with those that matter to you most.  The ever popular iPhone and Android devices give access to the Instagram app via iTunes Store and Android Marketplace.  A great addition to a handheld that gives you the ability to share photos onto favorite social networks. (more…)

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Microsoft’s So.cl Goes Live, Social Competition Soars

Over the last few years social media has quickly established itself as the prime medium for communication.  Whether it’s for personal use or business networks like Facebook, Twitter, Google+, LinkedIn and YouTUBE are providing consumers with the ability to exchange and interact with various types of media.  The recent Facebook IPO solidified its existence while making its founder Mark Zuckerberg one of the wealthiest man in the world.  As if he wasn’t already holding the torch of all social media.  Now with over 900 million users on its network from around the globe it’s sure to be the primary channel where all communicate on daily basis. (more…)

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Using 4 Social Media Avenues to Generate More Website Traffic

If you’re a business entity in any vertical that’s seeking to capitalize on the World Wide Web then perhaps you’ve heard of the words social media.  A medium for consumer engagement via social media avenues such as Facebook, Twitter, YouTUBE & Pinterest (just to name a few) thru the means of social marketing that entails in conversations and user-generated content that helps businesses generate qualified leads and traffic.  During the last 5 years these networks have become primary hubs for targeting consumers with the effort to promote a product or service. (more…)

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5 Tips for SEO Improvement in 2012

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Since the rise of Google back in 2000 SEO has become a crucial element to any brand’s marketing plan.  More users are spending time on the internet in searching for various products, services, research or comparison shopping.  This presents a tremendous opportunity for any brand that’s seeking online visibility.  With over 75% search market share alone Google leads as the top dog in offering business owners the opportunity to get found by their target audience.  Reaching your target market though isn’t as easy as it may sound and will definitely require some serious elbow grease to get the results you’re looking for.  In 2011 alone we saw some dramatic changes to Google’s search algorithm which have made a drastic impact on SEO. (more…)

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Social Media Consistency on Twitter

As social media continues to mature more of us are finding ourselves using sites such as Twitter, Facebook, LinkedIn and YouTUBE.  Whether it’s for personal or business reasons there’s plenty to lurk around with on any of these social avenues.  While I’ve been an avid user of all of the above mentioned social sites, there’s one in particular that has stuck with me more consistently.  I tend to spend a lot of time on Twitter primarily for business reasons.  It’s a great resource for communication and acquisition of new leads. (more…)

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5 Reasons Why I’ll Unfollow You on Twitter

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The Twittersphere or Twitterverse (whichever you prefer best) quickly became a top utilized business resource and a playground. All depends on how you look at it and from what perspective. It’s been a few years now since I’ve made my entrance into Twitter and quite frankly have seen some good and strange things occur. For the most part I’ll have to admit that it’s an excellent resource to utilize when building a brand. Micro blogging doesn’t appeal to everyone though. Particularly for those that abuse the power of Twitter by turning it into a circus act. I won’t throw out any names or handles for the sake of this article. (more…)

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5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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3 LinkedIn Tips You Should Know

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“I know LinkedIn is an important social media site for professional networking, but I don’t know where to start.”

“I don’t get LinkedIn. What do you do on it? Is it even a social media site?”

Does this sound like you?  Facebook and other social media sites just seem more obvious.  What do you even use LinkedIn for? (more…)

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Top Social Media Tools For Measurement & Success

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Top Social Media Management ToolsSocial media has taken over the internet by storm.  From Facebook to Twitter to LinkedIn millions of users are engaging on daily basis with each other or their favorite brands.  You’ve heard about it, others have told you that there’s a need for it in your business, but quite frankly you don’t know how to approach social media efficiently.  Back by popular demand in search I decided to elaborate on the subject of top social media management tools.  Do not worry young grasshopper.  The force shall stay with you.  Unfortunately I won’t tell you how to push informative and engaging content.  That’s something that you’ll need to master on your own. (more…)

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