Social Media

Facebook / LinkedIN / Social Media / Twitter

Negativity In The Social Media Space

Real-time communication on the web has sophisticated quite a bit in the last several years.  Particularly the social media platforms that are now available for consumers to communicate with.  There’s Facebook, Twitter and LinkedIn that gives internet users unlimited amount of untapped potential for creation of brand awareness and engagement with others.  With each social media platform come certain stipulations and best practices though in ensuring an adequate presence.  It’s like going back to kindergarden where you were thought about certain principles and manners.  The social media realm ties into basics quite a bit.  Practice what you’ve been taught. (more…)

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11/16/2011
Blogging / Business / Marketing / Search Engine Marketing / SEO / Social Media

A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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09/19/2011
Blogging / Business / SEO / Social Media

3 Easy Steps To Improve Your Blogging Skills

Improve Your Blogging Skills
3 Easy Step To Improve Your Blogging Skills

Effective blogging consists of more than just a blog presence.  It has grown into an effective marketing strategy that can deliver results and help you earn income.  Quality content matters more than ever before and a crucial element to the success of your blog.  Many bloggers on the web have comprehended the opportunity of blogging although have failed to progress.  Common reasons consist discouragement, lost hope, lack of interest, and motivation.  As a proactive blogger you’re probably wondering how to overcome such obstacles.  How do you improve your blogging skills?

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09/16/2011
Business / Google+ / Social Media

Expectations from Google+ Business Pages

The Google+ Project
The Google+ Project for Business

Earlier this year world’s largest marketing company rolled out its social media network competitor Google+.  Aimed to compete with Facebook and Twitter with dedication to providing a content driven effective platform for communication and lead generation.  Quickly the early adopters expressed strong interest and it wasn’t long before it reached 25 million users.  Where’s the value in Google+ for business though?  How does it differentiate from its competitors?

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09/15/2011
Business / Google+ / Location Based Marketing / Social Media

[HOWTO] Use Check-In Feature for Google+ On The Go

Google Latitude for Mobile
Google Latitude for Mobile

Location-based services give consumers and business owners the ability to communicate and stay connected on a whole new level.  Since the inception of such tools including FourSquare both consumers and business owners are leveraging location-based marketing to its fullest potential.  Not too long ago the world’s largest marketing company Google launched its social network competitor Google+ in an effort to create an ideal solution for online networking.  While it remains premature most web users remain unaware of its check-in capabilities.

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09/07/2011
Business / Marketing / SEO / Social Media

Nurturing Your Brand On The Internet

Nurturing your brand on the internet reflects business tremendously.  It’s important to do so and it can impact your business in many ways.  Recently I spoke with a family friend who was telling me about her new business adventure and how she was seeking new avenues to expand her reach.  In today’s fast moving internet world every business owner should be concerned with their influence on the internet and communication with target audience.  More than ever before consumers are exploring the possibilities of the web by utilizing various marketing channels including search engines and social platforms to perform comparison shopping, research, and reviews on brands.

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08/29/2011
Facebook / Social Media / Twitter

Twitter & Facebook Management with Crowdbooster

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Crowdbooster
Crowdbooster

Managing your Twitter & Facebook accounts can be quite time consuming.  In some instances it may take you several hours to monitor and engage with your audience.  How about measurement and breakdown of network performance?  When it comes to Twitter & Facebook social media management many are puzzled on how to accurately measure ROI and conversions.  Recently I was invited to a beta version of Crowdbooster.  A web-based dashboard tool that measures your performance and success within Twitter & Facebook. (more…)

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08/16/2011
Social Media

Carving a Path Into Social Media Success

Social Media
Social Media

Recently I came across a blog post written by Chris Reimer from Rizzo Tees.  He’s a local social media marketing professional that has followed best practices and achieved social media success.  His @RizzoTees Twitter account now has over 54,000 followers (last I checked).  The blog post on his Rizzo Tees Blog talked about something that every small business owner active within social media struggles with  – Dear Small Business Owner:  Social Media Does Not Generate Overnight Success.  A rather intriguing piece of material that outlines the mistakes most small business owners make when searching for success in social media.

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08/12/2011
Business / Social Media

Importance of Your Online Presence & Brand Reputation

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The internet has forever changed how your brand and overall virtual presence is viewed by others.  Traditional marketing and advertising efforts are slowly fading into the unknown due to the valued importance of connectivity within the realm of the digital era.  Companies are no longer hiring individuals based on good faith and a shiny resume.  To remain competitive in the digital era you need to keep up with the times.  Your online presence or brand reputation serves of great importance especially in the eyes of potential clients or your future employer.

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08/03/2011
Social Media / Twitter

Effective Twitter Marketing – Conversations, Leads, & More Sales

Effective Twitter Marketing

Social Media offers various challenges and opportunities for your business.  Leveraging each channel can be difficult to do especially with limited time, resources, or money perhaps.  Being new to social media can present an even greater challenge in finding the right path towards participation in conversations, creation of leads, and ultimately generating more sales for your business.  Some tweeps get it right away and others will adapt in due time after getting burnt a few times.

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07/25/2011

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