Social media continues to be the buzz around the world. From brands to marketers, everyone is in a race to figure out how to monetize it all. Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, SnapChat, Tumblr, and many others. How do you make sense of all of these social networks? How do you track ROI from social media? (more…)
If you’re a business entity in any vertical that’s seeking to capitalize on the World Wide Web then perhaps you’ve heard of the words social media. A medium for consumer engagement via social media avenues such as Facebook, Twitter, YouTUBE & Pinterest (just to name a few) thru the means of social marketing that entails in conversations and user-generated content that helps businesses generate qualified leads and traffic. During the last 5 years these networks have become primary hubs for targeting consumers with the effort to promote a product or service. (more…)
As social media continues to mature more of us are finding ourselves using sites such as Twitter, Facebook, LinkedIn and YouTUBE. Whether it’s for personal or business reasons there’s plenty to lurk around with on any of these social avenues. While I’ve been an avid user of all of the above mentioned social sites, there’s one in particular that has stuck with me more consistently. I tend to spend a lot of time on Twitter primarily for business reasons. It’s a great resource for communication and acquisition of new leads. (more…)
The Twittersphere or Twitterverse (whichever you prefer best) quickly became a top utilized business resource and a playground. All depends on how you look at it and from what perspective. It’s been a few years now since I’ve made my entrance into Twitter and quite frankly have seen some good and strange things occur. For the most part I’ll have to admit that it’s an excellent resource to utilize when building a brand. Micro blogging doesn’t appeal to everyone though. Particularly for those that abuse the power of Twitter by turning it into a circus act. I won’t throw out any names or handles for the sake of this article. (more…)
Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus. One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential. If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past. With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.
Social media has taken over the internet by storm. From Facebook to Twitter to LinkedIn millions of users are engaging on daily basis with each other or their favorite brands. You’ve heard about it, others have told you that there’s a need for it in your business, but quite frankly you don’t know how to approach social media efficiently. Back by popular demand in search I decided to elaborate on the subject of top social media management tools. Do not worry young grasshopper. The force shall stay with you. Unfortunately I won’t tell you how to push informative and engaging content. That’s something that you’ll need to master on your own. (more…)
Real-time communication on the web has sophisticated quite a bit in the last several years. Particularly the social media platforms that are now available for consumers to communicate with. There’s Facebook, Twitter and LinkedIn that gives internet users unlimited amount of untapped potential for creation of brand awareness and engagement with others. With each social media platform come certain stipulations and best practices though in ensuring an adequate presence. It’s like going back to kindergarden where you were thought about certain principles and manners. The social media realm ties into basics quite a bit. Practice what you’ve been taught. (more…)
Managing your Twitter & Facebook accounts can be quite time consuming. In some instances it may take you several hours to monitor and engage with your audience. How about measurement and breakdown of network performance? When it comes to Twitter & Facebook social media management many are puzzled on how to accurately measure ROI and conversions. Recently I was invited to a beta version of Crowdbooster. A web-based dashboard tool that measures your performance and success within Twitter & Facebook. (more…)
Social Media offers various challenges and opportunities for your business. Leveraging each channel can be difficult to do especially with limited time, resources, or money perhaps. Being new to social media can present an even greater challenge in finding the right path towards participation in conversations, creation of leads, and ultimately generating more sales for your business. Some tweeps get it right away and others will adapt in due time after getting burnt a few times.
Reaching your target audience with your social media marketing campaign will take a lot of work. Whether you’re using Twitter, Facebook, LinkedIN, Google+, or any other social network leveraging it the right way will help you generate targeted qualified leads. Here are a few ways that you can target your audience properly and market your products or services efficiently within your social media marketing campaign.