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Business / Facebook / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / Web Development / YouTUBE

Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

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07/18/2011
Business / Facebook / FourSquare / LinkedIN / Marketing / Social Media / Twitter

Top Social Media Management Tools for Your iPhone

 

iPhone Social Media

Social media may be a business tool or avenue for some but if you’re like me then it’s a lifestyle really.  One of the main reasons that I bought my iPhone was because of its capabilities and how it would fit within my lifestyle and business model for that matter.  The fact that there are over 300,000 apps in the iTunes Store with some of the most popular available on the market was important for me when I was looking at getting my iPhone.  I’m a geek, flat out who is constantly connected to the web and likes to stay on top of news and social media conversations.  So if you’re as crazy about your iPhone and social media hand-in-hand then you’ll probably find this article valuable.

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06/30/2011
Business / Facebook / LinkedIN / Social Media / Twitter / YouTUBE

Leveraging Social Media as a Customer Service Tool [HOWTO]

Leveraging Social Media

Many brands are still finding a hard time in leveraging social media the right way.  Is it Facebook, Twitter, LinkedIN, or YouTUBE?  Which works best for your business model?  How do you leverage social media to quantify and measure your ROI?  Well, these are actually some of the most common questions that I have been hearing in the last year or so.  Various brands are making serious attempts and investments to identify if social media can be a space where they can succeed.  You’re not the only one wondering the same question.

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06/27/2011
Business / Marketing / Social Media / Twitter

Social Media: Behaving in the Twittersphere [TIPS]

Inside The Twittersphere

Social Media can be a dangerous playground to play in if not utilized properly.  A quick reaction in the form of a tweet can put a cap over your brand and create a bad reputation.  The recent f-bomb slip on Chrysler’s Twitter account serves as the perfect example of how quickly things can go south of the border.  Some 7,500 followers got a good taste of the negative tweet that was sent out by then company then in charge of Chrysler’s social media activity on Twitter.  Immediately after this incident the company which caused the accidental slip was fired and an apology followed which read “…our account was compromised earlier today…”

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06/14/2011
Social Media / Twitter

Top 5 Tips for Effective Twitter Communication

Top 5 Tips for Effective Twitter Communication

Twitter has become one of the largest and most popular communication tools on the Internet.  A platform that lets users exchange information in 140 characters with the blink of an eye.  While Twitter continues to dominate the market many remain skeptical about its true potential.  How does such platform help your business?  How can you generate lead-ins?  What are some key strategies that you should utilize?  All good questions and valid to their fullest extent.  Based on the ‘Current State of Twitter [INFOGRAPHIC]‘ it shows that the entire globe has taken over the social media platform.   (more…)

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03/14/2011
Social Media / Twitter

Organizing Your Twitter Environment—Part 4 of 4

Hello again. One thing I’ve learned to expect is that, just as I get used to a site being one way, it will inevitably change. Twitter has changed its look, and some of the information I gave you last time about the location of featurees, is now out-of-date if you’re using the New Twitter. Your Timeline, Retweets, @Mentions, Searaches and Lists are now at the top of your Home page. One new feature that I like, under Retweets, is that they are now organized by Retweets by you, Retweets by others, and Retweets of Your Retweets.

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09/29/2010
Business / Facebook / Google / LinkedIN / Marketing / SEO / Social Media / Twitter / Yahoo

Monitoring Your Brand on The Web

Your Brand On The Web

The internet is a powerful playground for both personal and business relations.  Others can talk about you or your business without your awareness and create negative press around your brand.  Business owners in particular of various industries should be primarily concerned when it comes to monitoring your brand on the web.  Bad feedback about your brand can create a sense of uncertainty with your customers in relation to your products or services that your business offers.  In today’s day and age social media remains the #1 communication channel where consumers go for comparison shopping, research, & networking with others.

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09/24/2010
Facebook / LinkedIN / Social Media / Twitter

Advanced Social Media Profile Management

SocialOomph
SocialOomph

The craziness and interest in social media continues to rise as most see the potential in this type of marketing. Facebook, Twitter, & LinkedIN – each are gaining more users than ever before as consumers are seeing the need to communicate on the internet. When it comes to managing your social media profiles the process can be rather challenging. While there are several advanced social media profile management tools that will help you better manage and monetize your social media profiles there are only a hand full that are actually worth your time.  The best thing about most of the social media management tools available out there is that they’re FREE.  No need to dig deep into your pockets for this one Mr. CEO of Big Company America.

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09/20/2010
Business / Social Media / Twitter

Twitter For “Fine Aged Wine’s”, Third Installment

Twitter Navigation
Twitter Bird from designkode

Twitterpated? Relax. You Don’t Have to Know Everything.

This is the third installment in my series about using Twitter, aimed primarily at people like myself, living in the “Fine Aged Wine” zone (that is, over 50). I liken my approach to the old radio show “News Read Real Slow”, because I know that there are a lot of people who are just getting started, and the last thing you want me to do is bombard you with new and confusing technical terms.  Something happened the other day which highlighted this approach for me. I was chatting with one of my “guru’s”, and he happened to mention a term with which I was unfamiliar. I had to stop and make a decision. Go ahead and admit my ignorance, and maybe learn something new, or ignore it. I realized at that moment that, although I think I’m picking up a lot of information in a short time, that the technologies related to the social media experience just keep racing along. Sometimes I feel that they are leaving me in the dust. So, in response, I did three things:

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09/16/2010
Social Media / Twitter

I’m Over 50;You Want Me to Tweet. What’s In It For Me?

twitter icon free
There are many people offering free Twitter icons. I like this one.

Hi. This is Laurie again. Allow me to digress for just one blog post. In our last conversation, we established that we’re all wonderful “fine aged wines” over here on the better side of 50, and that we’re now a force with which to contend in social media networking. But I know you’re dying to ask me a question. “Why start with Twitter?” you ask. “Isn’t that sort of counter-intuitive for someone whose brain is slowing down—like you, Laurie? For goodness sake, some days you can’t even find your keys. How do you expect to keep up with the mad swirl of activity that a Tweetchat can become?” Yes, I’ll admit you have a point. I’ll have to admit that when I’m in the middle of a chat that’s truly cooking, it sometimes feels as though I’m in the middle of a cocktail party on steroids. It’s like being dragged through a maelstrom, trying to catch and react to as many ideas as possible, before they disappear into the deep dark hole of distant Twitter history, which is about 2 seconds ago. (by the way, that is exactly why I use plug-in’s such as , Tweetchat, which I mentioned in the last blog and Tweetdeck , which I can mention later if you ask me to.) Of course, the simple answer is that it’s my favorite social media format. Period. I do, however, have four reasons that I use to explain (or justify) its fascination for me:

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09/07/2010

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