The Yahoo|Bing Ads Network platform has come a long way since inception. I’m a firm believer that in due time functionalities and capabilities will expand further allowing advertisers and marketers with ability to maximize their campaigns potential. As a marketer and an OS X user, a recent challenge with compatibility of the Bing Ads Editor sent me scrambling to the Twitterwebz in search for answers. Social media and particularly Twitter is a platform I’ve leveraged proacively since 2009 for a variety of business and personal reasons.
Admittedly, I love my MacBook Pro. Not as much as I love my wife though, for the record in case she ends up reading this article. Babe, I love you with all of my heart. Investing into an Apple product such as this laptop was probably one of the best investments I’ve made in a long time. One that contributed to improved work efficiency and productivity. However, OS X unfortunately isn’t the most compliant platform especially when working with a Microsoft product such as Bing Ads Editor. Recently, I was working on a client’s account and being a Mac user suddenly found the need for using Bing Ads Editor on Mac OSX. After several searches on the web I discovered that apparently I wasn’t the only one facing such dilemma.
Ask and You Shall Receive
Given the fact that Twitter was an essential component of my daily life, I decided to turn to it for answers. Quite typical for me when faced with a dilemma. After performing a search on Twitter, I happened to find @MJDePalma, the Senior Global Marketing Manager for Bing Advertising. So, I decided to put my Twitter skills to the test and fired off a tweet.
@MJDePalma It's quite frustrating to manage multiple campaigns in Bing without editor for OS X.
— Ivan Temelkov (@ivan_temelkov) December 8, 2014
Well, apparently that action caught the MJ’s attention. Not that I’m surprised by the fact that a response was provided back but rather of the notion taken by a Senior specialist at Bing. It’s not that common when a person of such rank will even take the time to respond to Twitter inquiries. And so the conversation took its course.
@ivan_temelkov If I can get clarity on when that feature is coming I'll let you know! Thanks 4being a @BingAds customer, we appreciate you!
— MJ DePalma (@MJDePalma) December 8, 2014
@MJDePalma @BingAds Great, Thanks!
— Ivan Temelkov (@ivan_temelkov) December 8, 2014
@ivan_temelkov I physically walked on over to the @BingAds #peeps in engineering – it's definitley on our #importantthingstodo
— MJ DePalma (@MJDePalma) December 10, 2014
@MJDePalma @BingAds I'm definitely impressed. Thanks for being so attentive.
— Ivan Temelkov (@ivan_temelkov) December 10, 2014
My pleasure @ivan_temelkov That's how we like to roll here 😉
— MJ DePalma (@MJDePalma) December 10, 2014
@MJDePalma In return, I plan on writing a blog post on my blog about the experience http://t.co/ycSz8BRGaW #humbled
— Ivan Temelkov (@ivan_temelkov) December 10, 2014
While I’m not a heavy user of the Bing Ads Editor tool at the moment, it would be extremely helpful and beneficial to offer a version compatible with Mac OS X. I’m truly impressed by the response and professional courtesy offered by a high ranking individual at Bing. You’ve definitely earned a spot in my book.
Image Courtesy: Bing Images