Content serves as an important marketing piece for any brand.  It’s without a doubt a necessity especially when it comes to visibility and awareness.  So, you have a website or blog and wondering how you can drive more targeted traffic.  Perhaps you’re fairly new to blogging and just barely getting your feet wet.  An important element to remember here is that publishing fresh content consistently on the web helps contribute towards the establishment of an authoritative status within a specific niche. (more…)