These days, in a highly competitive and saturated market it’s extremely difficult to catch and retain the attention of potential customers. Building a targeted audience requires far more than elbow grease and long hours. It demands a strategy, consistency, commitment, time, and patience. The fundamentals of building a following have been in existence for some time but the tactics of accomplishing such results took a slight shift into a different direction. Enticing others truly takes an act of a scientific approach paired up with strategic thinking, unique information, perspective, and great storytelling. (more…)