[vc_row][vc_column][vc_column_text]Tracking & measurement of online advertising initiative is imperative in particularly gaining a deeper understanding of visitor behavior. The ability to assess specific activity of users taking place on a website provides marketers and brands equally with ability to understand user mentality, assess behavioral trends, and focus deeper on conversion tracking. Google Analytics does an excellent job at portraying clear visuals of user behavior paired with informative metrics data that dive deeper into specific segments of user intelligence. If you’re a regular user of Google Analytics then you’ve probably heard about its recent introduction of Universal Analytics. (more…)