The importance of social media in the marketing mix is by now without a doubt an inevitable piece of the puzzle towards success in business. Social media continues to thrive primarily due to increased consumer demand. Companies around the globe are continuing to struggle though when it comes to to monetization. When Google+ launched a couple of years ago it was labeled as nothing more than another social media network. More accurately, a rival to the popular Facebook social network that up until then was seriously dominating the social space. (more…)