Having a business is one thing but reaching your target audience on the web can be a whole another ball game.  Local business listings have become an important component of any online marketing plan.  It offers visibility for your brand to internet users that are searching for local products and services related to you.  Most will admit that the internet caused globalization by giving us linkage to users in other continents.  I’m not here to dispute that by any means but what I do know is that your business needs a local listing.

Local listings, Facebook check-ins. FourSquare check-ins, Yelp, and Google reviews is what’s in.  Is your business leveraging the potential of each of these? (more…)