Link building remains an essential component for SEO and one that continues to stand of critical importance. Unfortunately, for brands and marketers equally the last couple of years have been extremely hectic due to shifting contingencies and changes in Google’s algorithm. Certain algorithmic updates during the last 24 months or so have forced SEOs and brands to think that link building may have become illegal. Before jumping into any serious conclusion about the state of link building, let’s spend some time to evaluate the current situation and explore a few varieties for SEO link building. (more…)