Social media undeniably offers unparalleled potential for business owners.  Networks such as Facebook, Twitter, LinkedIn, Pinterest, and YouTUBE are swarming with potential new customers interested in the products or services you offer.  LinkedIn particularly offers business professionals a way to create new relationships using new connections and engagement strategies with other companies.  The business focused network yields 277% more effectiveness over Twitter & Facebook in terms of lead generation.  Forgetting about the old “salesy” approach you may have been accustomed to in traditional networking strategies will most likely serve as one of your greatest assets.  Be social, informative, focused, and ensure shareable content with plenty of good links is flowing in your status updates. (more…)