Still questioning the importance of a mobile-friendly website presence? From a broad perspective, over 40% of all web traffic generated now accounts for mobile and tablet devices across multiple industries according to a recent study by Cisco. In November 2014, Google even introduced the official ‘mobile-friendly’ labels for the SERPs. Truth of the matter is that consumers are utilizing mobility to its fullest potential. Recently, Google went as far as introducing the ‘Mobile Usability’ section within Webmaster Tools. Another emphasis on the critical importance behind strategic and targeted mobile marketing. (more…)