The title of this article is extremely provocative and with specific intent. There was a reason why I selected such context and it wasn’t for a self-endorsement by any means but rather to emphasize upon the importance of a strategic approach to PPC advertising. An outcome of a recent discussion regarding PPC tactics that really got me thinking. According to a recent report published in Q1 of 2014 Bing PPC spend grew by 60% Y-O-Y while Google spend rose 29%. Quite an exponential growth when you consider the millions or maybe even billions of dollars spent on Google AdWords or Yahoo|Bing Ads Network. If you’re considering a digital strategy, PPC should be a companion within your online marketing initiatives. (more…)