seo

Digital Marketing / SEO

DIY SEO Efforts May Be Costing You an Arm & Leg

SEO is a heavily misconstrued traffic channel. Even in 2015 where online visibility and organic presence stands of utmost importance. Many brands still attempt to perform DIY SEO with intent of cutting costs. Truthfully, after nearly two decades of combine search expertise I am yet to stumble across a company that handles DIY SEO correctly. There’s a few of those out there but only a few in between.  (more…)

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06/15/2015
Bing / Content Marketing / Digital Marketing / Google / SEO / Yahoo

The Condensed SEO Optimization Checklist (Part 1)

Update: A whitepaper download will be available upon completion of Part 2.

Visibility in business is simply essential for success. Especially when it comes to SEO optimization and organic reach of potential customers in major search engines. How do you identify optimal visibility in search? What elements should you focus on to increase organic search penetration? What specific parameters do search engine robots pay close attention to when crawling pages of your website? (more…)

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04/15/2015
SEO

5 Ways to Employ a Modern SEO Link Building Strategy

Link building continues to play a factorial role in SEO endeavors and still considered to be a viable way of building popularity and brand authority on the web. However, the tactics for a modern SEO link building strategy have changed slightly since the legacy days. Brands should be cognizant of the revived methods of SEO link building to ensure continued popularity growth and authority on the web. (more…)

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03/16/2015
SEO

Are You Google Clever? Exploring ‘I’m Feeling Lucky’ Search Feature

I’m a diligent searcher for information. Anything that helps me enhance my knowledge base. I see Google as an endless resource of information. A neverending wealth of knowledge that enhances our daily lives. Helping us find answers to common and not so common questions. In my recent quest into the unknown I discovered something quite interesting. (more…)

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02/17/2015
SEO

SEO Strategies for 2015 Worth Giving Serious Consideration

The SEO industry continues to change drastically as shifting consumer behavior and course of purchasing decisions are forcing search engines to revive their standards for organic indexation. Precisely what any intelligent search engine such as Google, Bing, Yahoo, or even DuckDuckGo would do if market share domination was in their forecast. As we slowly easy into 2015, every website owner begs to wonder about future SEO strategies. Ones that will help them boost their organic visibility, drive more targeted inbound traffic, and ultimately increase their bottom line potential. (more…)

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12/03/2014
Content Marketing / SEO

Blogging Fundamentals Have Changed & So Should Your Content Strategy

Out with the old and in with the new. A familiar saying one would be reminded with when change is upon us. The blogging fundamentals previously utilized to assist with increased readership potential are changing rapidly. Primarily due to emerging consumer trends and patterns in the marketplace. Like that fancy new jacket you bought a year ago which seemed to be in style back then, now it no longer boasts the latest fashion trends. Blogging fundamentals have significantly changed and will continue to drift in different directions as consumer behavior shifts. (more…)

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12/01/2014
SEO / Social Media / Web Development

[HOW TO] Dress Up Your Blog Posts Using Open Graph

[vc_row][vc_column][vc_column_text]The Open Graph protocol allows for enhancement of a web page for richer presentation of information in the social graph. It’s an enticing way to connect with readers of your blog or website and making individual pages more engaging. However, Open Graph remains a fairly new feature for many website owners who do not completely understand the potential behind such feature. Therefore, I felt that it may be beneficial to those of you who are unaware of its capabilities and interested in implementing Open Graph protocol within your own blog or website. (more…)

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11/24/2014
Google / SEO

Google’s ‘Not Followed’ 301 Reporting for SEO Improvement

Recently, I was chatting with someone regarding Google’s latest updates and indeed they affirmed their secret plan for world domination. Well, at least it’s starting to seem that way based on their latest changes in Google Webmaster Tools. The addition of a ‘Not Followed’ tab section included under the Crawl Errors section sparked some controversy in the SEO community. I know what you’re thinking, “Great, another thing to worry about in Google Webmaster Tools”. Truthfully, I was a bit on the fence about this new feature as well however after fiddling around with it for some time, I can to the realization that it may actually be quite useful in conjunction with SEO endeavors. (more…)

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08/09/2014

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