“We’ve invested in SEO and it has not proven to be successful for our company.” “Our company is handling SEO efforts in-house.” “Our business breathes on referrals and we don’t need SEO.” Sound a bit too familiar? These are a few of the most common statements I’ve heard from clients during the past two decades. Unrealistic expectations and false assumptions are typically the indicators for failure in planning, strategizing, implementing, and executing an SEO campaign.  (more…)