Social media advertising still remains a skeptical area for many businesses and marketers. However, in the U.S. alone over 60% of businesses are now using social media for some form of advertising whether it being awareness, visibility, or even lead generation. In many ways, social media requires the right mentality and personality to connect with a target audience. Something that businesses and marketers equally are limping on heavily. However, social media is here to stay and its increased growth in popularity has shown brands that it’s here to stay. (more…)