Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)