So, you’ve been running a Pay-Per-Click marketing campaign on Google Adwords for some time now. The CPC cost tends to fluctuate, competition is on the rise, and you’re wondering how to squeeze the most bang for the buck from your Adwords campaign. Typically I advise advertisers with novice experience against a DIY method. Unless you’ve had seasoned experience with Adwords chances are Google will squeeze out more money out of you than initially planned.  (more…)