Social Media can be a dangerous playground to play in if not utilized properly.  A quick reaction in the form of a tweet can put a cap over your brand and create a bad reputation.  The recent f-bomb slip on Chrysler’s Twitter account serves as the perfect example of how quickly things can go south of the border.  Some 7,500 followers got a good taste of the negative tweet that was sent out by then company then in charge of Chrysler’s social media activity on Twitter.  Immediately after this incident the company which caused the accidental slip was fired and an apology followed which read “…our account was compromised earlier today…”

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