For the last 1.5 years, Yahoo has been secretly working a project labeled Yahoo! Gemini. Perhaps a hidden gem in prepping for its official arrival. Since the Bing/Yahoo Search Alliance Deal that formed back in 2010, Yahoo gave up its position in the paid media space. Instead it gave in to its rival Bing and ended up being refueled by its algorithm for the last few years. Many saw this move as a cap on Yahoo’s potential to innovate in the PPC arena. However, over the last year and a half, Yahoo seems to have been turning the wheels on this new secret project. (more…)